Marketing Specialist II

Nordson Test & Inspection, a global leader in X-Ray & Test Systems and Optical Sensors and Metrology, is seeking an experienced and highly motivated individual to join our team. We are committed to creating a diverse and inclusive workplace, and we are looking for candidates who share that same commitment.

Summary of the role

As a member of our team, you will have the opportunity to work in a dynamic and collaborative environment, where your ideas and contributions will be valued and respected.

Key Responsibilities and Essential Functions:

Market Research

Manage, review, distill and house secondary research including market dynamics, trends and forecasts. Execute customer-focused primary research including Net Promoter Score surveys and other primary approaches.

Product Marketing

Collaborate with PLMs to develop and refine positioning and value propositions. Develop product & portfolio marketing PPTs and work collaboratively with marcomm on consistency with messaging across mediums. Develop case studies, application stories, testimonials and white papers working with SMEs.

Event Coordination

Lead coordination efforts for tradeshows, conferences, events and sales meetings. Lead the coordination of all aspects of various events including booth structure, graphics, signage, show services, collateral and assigning system/sensor shipping owners. Keep all stakeholders and participants informed in advance, during and post-show. Upload leads to C4C and track sales conversions from sales inputs.

Digital Communications

Create and execute on-line marketing campaigns. Create and execute web postings, newsletter, blog content, and social media posts including industry news, new products, upcoming events, and new company developments. Populate conference and event web portals with company overviews, product overviews, releases, images, and other relevant content. Collaborate on website initiatives/back-end development projects with IT support as needed.

PR, Editorial and Advertising initiatives

Organize media planning in collaboration with agencies. Lead PR initiatives in collaboration with agencies. Coordinate editorial opportunities with key publishers including arranging interviews with SMEs (podcasts, videos, comments and other digital initiatives) and coordinating with writers, videographers and/or agency. Coordinate advertising efforts directly with publishers and with the agency.

Experience, Education, and Competencies Required:

Bachelor’s degree in Marketing, Engineering, or a related field. 2+ years of B2B marketing experience, ideally in electronics, semiconductors, or industrial equipment. Strong understanding of technical products and ability to communicate complex concepts clearly. Proficiency in marketing automation tools and analytics platforms. Excellent written and verbal communication skills. Ability to work cross-functionally and manage multiple projects simultaneously. Core hours: 40 hours/week Travel: up to 25%

Experience, Education, and Competencies Preferred:

Member of the Nordson Commercial Leadership Development Program.

Interested?

If you are interested in being a part of a team and creating an inclusive and diverse workplace, please apply online with your CV.

About Nordson Test & Inspection

Nordson Test & Inspection manufactures world-class metrology equipment and inspection systems to ensure electronic products are built to meet the highest standards. We use X-ray inspection, acoustic imaging, and optical inspection technologies to create testing systems that enable the identification of even the smallest defects at high resolution. By joining our team today, you will help us bring innovative ideas to life. Nordson Test & Inspection is a global team that works to create machines and systems that improve the manufacturing process for a wide range of industries, including electronics, aerospace, automotive, energy, lighting, and medical. We offer a supportive culture in a growing and dynamic work environment. Whether you're just beginning your career or you're a seasoned professional, there's a place for you to belong at Nordson Test & Inspection. We offer hourly and salary positions in production, maintenance, customer service, quality, engineering, and more. We actively invest in our teams to help you build your skillsets and advance your career.