Marketing Technology & Analytics Manager

Welcome to the Traegerhood:

Our business is BBQ, and business tastes good. Traeger invented the wood pellet grill over 30 years ago, and we've been revolutionizing outdoor cooking ever since. We're a team of disruptors, innovators, problem solvers, and food fanatics who are dedicated to bringing people together to create a more flavorful world. From our headquarters in Salt Lake City and beyond, we work tirelessly to provide a world-class experience to our customers, retailers, and especially our employees. If you're a team player who's dedicated to delivering top-quality results every day, then we want you to come cook with us!

What You'll Do:

Traeger is seeking a MarTech and Analytics Manager will serve as the connective tissue between marketing technology, analytics and business impact, for Traeger and MEATER. This role is ideal for a data-driven marketer who thrives at the intersection of technical execution, analytical storytelling, and cross-functional influence. You'll own the integrity of marketing data, turn insights into strategy, and help drive smarter decisions across performance, retention, and customer experience.

How You'll Help Us Win:

Technical Expertise

• Own configuration, deployment, and maintenance of Google Tag Manager (GTM), Google Analytics (GA4) and Segment (CDP) across the digital ecosystem.
• Collect, process, and analyze marketing data across web analytics, CRM, advertising platforms, and CDPs.
• Partner with engineering and marketing to ensure seamless data flow, proper tagging and clean attribution paths.
• Understand data models, events, and tracking logic that power reporting and automation.
• Maintain and evolve documentation of data flows, tagging architectures, and governance practices.

Business & Analytical Insight

• Translate complex data into clear, actionable insights that drive marketing efficiency and business outcomes.
• Build and automate dashboards (e.g., GA4, Looker Studio) to track funnel performance, ROI, and lifetime value.
• Drive attribution, incrementality, and channel-mix analyses to inform investment decisions.
• Identify growth opportunities by connecting platform metrics with broader commercial KPIs (conversion rate, CAC, ROAS, retention).
• Support forecasting and performance reviews by interpreting multi-channel data and making recommendations.

Cross-Functional Influence

• Partner with marketing, finance, and product teams to connect insights to measurable business impact.
• Translate technical analytics into strategic recommendations digestible for both technical and non-technical stakeholders.
• Serve as the go-to subject matter expert for measurement, attribution, and martech stack performance.
• Advocate for data integrity, consistent taxonomy, and smarter experimentation across the organization.

Success Metrics

• Improved tracking accuracy and attribution confidence.
• Reduction in data discrepancies and reporting latency.
• Increased adoption of dashboards and insight tools by marketing leadership.
• Demonstrated business impact through data-led optimization and recommendations.

What You'll Need to Succeed:

• 4-6 years of experience in marketing analytics, marketing technology or digital performance measurement.
• Advanced proficiency in Google Analytics (GA4), Google Tag Manager, and Segment or similar CDP.
• Hands-on experience with data visualization tools (Looker Studio, Power BI, or Tableau).
• Familiarity with CRM systems, ad platforms (Meta, TikTok, Google Ads, Amazon Ads), and APIs/webhooks.
• Understanding of attribution models, campaign measurement frameworks, and data privacy regulations (GDPR, CCPA).
• Strong problem-solving skills, data curiosity, and ability to communicate complex topics clearly.
• Experience influencing decision-making through storytelling and insight translation.

Preferred Skills

• Experience within eCommerce or retail environment.
• Familiarity with Shopify, Amazon and marketing automation tools.
• Exposure to A/B testing, CRO and Media Mix Modeling
• Basic SQL or Python for data validation and analysis.

Why You'll Love to Work Here:

• Be part of the most disruptive force in outdoor cooking
• Join a true team working towards a common goal
• Culture of risk-taking, innovation, & quality
• Much. Food.
• Have an outdoor lover's paradise in your backyard
• Full medical/dental/vision package to fit your needs
• 401k to help you plan for the future
• Individual professional development programs & initiatives to help you grow professionally
• Great discounts on all things Traeger
• Did we mention all the food?