Media Activation Associate

The Associate acts as the first point of contact for their specified LearfieldSponsorship Sales (MMR) sub-region. In this role, the Associate will help coordinate resources between MMR and the Media Activation team, project manage activation and reporting workflows for digital sponsorships within their sub-region and support the day-to-day responsiveness and effectiveness of the Media Activation team in the sub-region they support.

Key Responsibilities

Campaign Activation & Optimization

• Own triage of workflow for all inbound communication from MMR Sub-Region, including prioritization of response, inclusion of Media Activation team or other LEARFIELD team members, and efficient delivery of correct information and resources back to MMR stakeholders
• Own day-to-day management and population of Media Activation workflow for digital sponsorship activation and reporting via appropriate company project management systems (i.e. Customer Service HUB, Live365, etc.)
• Communicate regularly with manager and other cross-functional teams about ongoing status of digital sponsorship activation, reporting and other special projects
• Build rapport with MMR Property Service Coordinators, Business Development Managers, and other MMR sponsorship stakeholders via regular, effective email, virtual and/or in-person communications
• Ongoing professional growth through development of digital marketing, reporting, and sponsorship skill competencies

Key Skills and Competencies

• Strategic & Forward-Thinking: Demonstrates the ability to anticipate needs, identify opportunities, and take initiative in driving projects forward.
• Self-Motivated & Accountable: Works independently with strong ownership of tasks and deliverables, maintaining consistent focus on accuracy and quality.
• Enthusiastic Communicator: Brings energy and clarity to communication, documentation, and organization, ensuring alignment across teams and stakeholders.
• Creative Problem Solver: Approaches challenges with a solution-oriented mindset, proactively identifying issues and offering preemptive recommendations.
• Collaborative Partner: Builds strong relationships across all levels of the organization, contributing to team success while supporting broader department goals.
• High Integrity & Professionalism: Operates with honesty, transparency, and trustworthiness in all interactions, both internally and externally.

Preferred Qualifications

• Bachelor’s degree (B.A.), or equivalent
• Strong organizational skills and ability to maintain accuracy and efficacy in a high-volume, fast-paced environment
• Excellent interdepartmental coordination and collaboration skills
• Strong communication skills, with ability to communicate directly with internal and external clients to address questions and resolve concerns with diplomacy and acumen
• Interest in digital marketing, sports marketing, sales, and client service
• Proficient in Microsoft Office Suite, Google Apps, basic web-based protocols and communication tools (Looker/Tableau or other database tools a plus)

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.