Media Activation Associate

This role functions as the digital marketing campaign subject-matter-expert and project manager for an assigned sponsorship sales region. The Associate creates and provides strategic digital media plans to sales team based on client campaign goals, budget and other critical components and owns fulfillment of digital resources between the sponsorship seller and the Media Activation team. This includes ensuring support for the day-to-day responsiveness and effectiveness of the digital marketing portions of the sale for an assigned sub-region.

Key Responsibilities

• Own day-to-day project management and population of workflow for digital sponsorship activation between sponsorship sales and Media Activation teams to ensure timely launch of digital sponsorships, deliver on contractual requirements, and meet client expectations.
• Create and provide strategic digital media plans to sales team based on client goals, budget and other critical components.
• Analyze in-campaign performance data to identify trends, optimize opportunities, and actionable recommendations to improve partner outcomes.
• Provide education for stakeholders on media processes, digital asset capabilities, timelines, and best practices.
• Assist in developing and refining process documentation, templates, and QA checks that drive consistency and operational efficiency.
• Ensure flawless execution on sponsorship deliverables by proactively monitoring progress, escalating risks early, and driving resolutions with urgency.

Campaign Activation & Optimization

• Own triage of workflow for all inbound communication from sub-region, including prioritization of response, inclusion of Media Activation team or other sponsorship sales team members, and efficient delivery of correct information and resources.
• Communicate regularly with management and other cross-functional teams regarding ongoing status of digital sponsorship activation, reporting and other special projects.
• Build rapport with sales team via regular, effective email, virtual and/or in-person communications.
• Ongoing professional growth through development of digital marketing, reporting, and sponsorship skill competencies.

Key Skills and Competencies

• Strategic & Forward-Thinking: Demonstrates the ability to anticipate needs, identify opportunities, and take initiative in driving projects forward.
• Self-Motivated & Accountable: Works independently with strong ownership of tasks and deliverables, maintaining consistent focus on accuracy and quality.
• Enthusiastic Communicator: Brings energy and clarity to communication, documentation, and organization, ensuring alignment across teams and stakeholders.
• Creative Problem Solver: Approaches challenges with a solution-oriented mindset, proactively identifying issues and offering preemptive recommendations.
• Collaborative Partner: Builds strong relationships across all levels of the organization, contributing to team success while supporting broader department goals.
• High Integrity & Professionalism: Operates with honesty, transparency, and trustworthiness in all interactions, both internally and externally.

Minimum Qualifications:

• 2+ years working in digital media marketing.
• Strong organizational skills and ability to maintain accuracy and efficacy in a high-volume, fast-paced environment.
• Excellent interdepartmental coordination and collaboration skills.
• Strong communication skills, with ability to communicate directly with internal and external clients to address questions and resolve concerns with diplomacy and acumen.
• Interest in digital marketing, sports marketing, sales, and client service.
• Proficient in Microsoft Office Suite, Google Apps, basic web-based protocols and communication tools (Looker/Tableau or other database tools a plus).

Preferred Qualifications:

• Bachelor's degree in Marketing or related field.

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.