Media Buyer

About Eicoff

Eicoff, a Division of The Ogilvy Group, is a Chicago-based, full-service advertising agency, integrating the disciplines of media, analytics and creative into innovative TV, video and audio solutions for our clients. We believe in giving our team members the freedom to develop their careers as they see fit, the encouragement to implement new ideas, access to both big, established clients and cutting-edge startups, and a commitment to the belief that we all do better work when work isn’t all we do. 

About the Role

The Media Buyer will plan, negotiate, buy, analyze, and optimize Broadcast and Digital Media.  The buyer will handle buying national and local video negotiations, planning and maintenance of multiple accounts.  Applicants should be prepared to work on a hybrid basis with a minimum expectation of three days per week in the office.

What You’ll Do

• Negotiate spot and national buys in the scatter marketplace and on an annual/quarterly basis.
• Performing various calculations to determine projected response levels, call volumes and audience delivery.
• Conferring with the other members of the media team to meet client marketing goals and objectives.
• Constructing post-buy analyses to determine actual delivery of the schedule - from both a Direct Response and Awareness basis.
• Inputting and maintaining daily/weekly schedules.
• Extensive client communication and reporting responsibilities on a weekly basis will be required.
• Handling billing discrepancies with vendors. 
• Develop media plans through CPP/CPM analysis, analysis of qualitative data and historical performance resulting in the development of planning flowcharts and recommendations.
• Develop, execute, and manage added value programs.
• Maintain client flowcharts with account team regarding media deliverables.
• Manage monthly billing (reporting and resolution) with accounting team.
• Conduct post analysis.
• Ongoing media planning and analysis of campaign results.

What You’ll Need

• Broadcast media buying/planning experience (minimum 3 years) for national and/or local clients in similar applicable position.
• Proficient with CoreBuy, Core DR, and Tableau
• Some analytical media planning and reporting preferred.
• Proficient in Microsoft Office Suite (Excel, Word, PowerPoint).
• Willingness to learn new platforms, technologies, and attribution modeling.
• Ability to interact with upper-level management and clients.
• Solid writing and excellent presentation skills.
• Should be capable of managing multiple projects simultaneously and be able to prioritize workload to meet deadlines.
• Be enthusiastic and display proactive thinking.