Media Planner
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Job Description
The Opportunity
We're looking for a motivated and strategic Media Planner to join our dynamic Shopper Team. In this role, you'll be at the forefront of shopper and retail media planning and activation for key clients. You'll take ownership of the entire campaign process, from strategy through execution, working independently and presenting confidently to clients while leveraging your expertise in digital media.
What You'll Do
- Develop and execute innovative, data-driven shopper media plans that align with client objectives and drive measurable results.
- Build and maintain a deep understanding of each client's business goals, with a strong command of the evolving digital and retail media landscape.
- Support and/or lead day-to-day client communications, including status meetings, strategic recommendations, and performance reporting.
- Oversee all elements of media plan execution-managing authorizations, insertion orders, campaign tracking, billing, and reporting with precision.
- Collaborate with media vendors to ensure flawless campaign delivery, accurate billing, and optimal performance while evaluating partnership opportunities.
- Create compelling media recommendation decks and insightful campaign performance reports that inform and inspire.
- Maintain open and proactive communication with the Media Supervisor and Account Leadership, ensuring campaign updates and project milestones are tracked and shared.
Who You Are:
- 2-3 years of agency media planning and buying experience required.
- Prior experience in retail marketing and with CPG brands strongly preferred.
- Familiarity with retailer media networks (WMC, KPM, Roundel, etc.) is a plus.
- Exceptionally detail-oriented, organized, and resourceful.
- Adept at multitasking and managing multiple workstreams to consistently achieve KPIs and meet deadlines.
- Excellent verbal and written communication skills, with the ability to present ideas clearly and confidently.
- Comfortable interacting daily with clients, media vendors, internal teams, and finance.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.