Media Planner/Buyer
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Job Description
ARKANSAS CHILDREN'S IS A TOBACCO FREE WORKPLACE. FLU VACCINES ARE REQUIRED. ARKANSAS CHILDREN'S IS AN EQUAL OPPORTUNITY EMPLOYER. ALL QUALIFIED APPLICANTS WILL RECEIVE CONSIDERATION FOR EMPLOYMENT WITHOUT REGARD TO RACE, COLOR, RELIGION, SEX, SEXUAL ORIENTATION, GENDER IDENTITY OR EXPRESSION, NATIONAL ORIGIN, AGE, DISABILITY, PROTECTED VETERAN STATUS OR ANY OTHER CHARACTERISTIC PROTECTED BY FEDERAL, STATE, OR LOCAL LAWS.
CURRENT EMPLOYEES: Please apply via the internal career site by logging into your Workday Account (https://www.myworkday.com/archildrens/)and search the "Find Jobs" report.
Work Shift:
Day Shift
Time Type:
Full time
Department:
CC017790 Marketing/Communications Administration
Summary:
Monday to Friday, 8:00 a.m. to 5:00 p.m. - Hybrid
Additional Information:
Collaborates with other internal teams to develop, implement, and monitor strategic marketing initiatives with the goal of driving acquisition and retention. Plans and executes initiatives to reach the target audience through the appropriate channels. Assists in analyzing marketing data to help shape future marketing strategies.
The ideal candidate will have more than two (2) years of the following experience:
Planning, buying, and optimizing traditional advertising campaigns across TV, radio, print, out-of-home, and direct mail
Managing campaign timelines, budgets, and media placements with attention to detail and strategic intent
Collaborating with creative teams to align messaging with media placements and ensure timely delivery of assets
Building and maintaining relationships with media vendors, negotiating placements, and adding value opportunities
Monitoring campaign performance using relevant metrics like reach, frequency, and response rate
Analyzing results and recommending adjustments to improve impact and return on investment
Supporting integrated campaigns by coordinating with digital media and content marketing teams
Ensuring all campaigns meet brand standards, media specs, and compliance requirements
Required Education:
High school diploma or GED or equivalent
Recommended Education:
Bachelor's degree in a related field of study.
Required Work Experience:
High School Diploma/GED and 4 years of relevant experience, or 6 years of experience in lieu of a diploma/GED.
Recommended Work Experience:
Required Certifications:
Recommended Certifications:
Customer Relationship Management (CRM) - New Skills Academy, Customer Relationship Management (CRM) - Udemy
Description
Works with internal team, key stakeholders, and external vendors to research and implement marketing tools and technologies that advance the patient/customer/donor experience.
Makes recommendations for patient/customer/donor experience and process improvements.
Tracks and reports on effectiveness of marketing campaigns.
Responsible for ongoing optimization of marketing campaigns and initiatives.
Conducts market research and analyzes trends to identify new marketing opportunities
Maintains awareness of best practice marketing techniques/tools to achieve successful campaigns
Performs other related duties as assigned
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.