Media Planner-Buyer

To hire the very best team members, Chukchansi Gold understands we have to make the very best offer. In addition to our competitive wages and employee perks, Chukchansi Gold team members receive $43,000-$58,000 in benefits alone, including medical, vision, 401K with employer match and immediate vesting, life insurance, meals, reduced workday hours, paid time off and more. Join the team at Chukchansi Gold and enjoy the best benefits package in the Valley!Chukchansi Gold team members enjoy unrivaled perks. You’ll also receive free and discounted meals in the Team Dining Room, paid time off, holidays gifts and raffles. Additionally, discounts for Costco memberships, the Monterey Bay Aquarium, Six Flags, Verizon Wireless and Chukchansi Park.Voted the Valley’s No. 1 best local employer, Chukchansi Gold Resort & Casino is California’s premier integrated resort offering lively gaming, world-class entertainment and luxurious accommodations, welcoming thousands of guests each year.

Job Description:

SUMMARY: Responsible for plan and purchase of media space or time in a variety of local media, including but not limited to: newspaper, magazine, radio, TV, social media and print. ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:Interacts effectively with the public and Team Members. Performs excellent customer service at all times.Plans and buys implementation for TV, radio, print, out-of home, direct mail, online display advertising paid search advertising, social media, and other innovative, cutting-edge media opportunities, strategic partnerships, and cross promotions.Assists in the development and execution of traditional and digital/news media strategies and tactics, including paid and earned media.Creates unique and innovative partnerships and/or cross-promotional campaigns between clients and media partners.Tracks invoices, performs post-buy analyses/reporting, and provides monthly progress reports.Works closely with the Advertising Specialist to coordinate marketing activities.Ensures compliance with all policies and procedures.Maintains a consistent, regular attendance record.Ushers as needed by management for events.Performs any reasonable request made by management.QUALIFICATION REQUIREMENTS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.EDUCATION and/or EXPERIENCE:High school diploma or GED required. Bachelor’s degree in journalism, marketing, communications or a related field from an accredited college or university preferred, or an equivalent combination of education and experience. Minimum three to five years experience in media, marketing or public relations, with five years multimedia media planning and buying experience. Advertising agency experience and casino experience preferred.SPECIAL QUALIFICATIONS:Must have experience with and/or knowledge of the following: Understanding & familiarity with key media terminology (e.g., for Broadcast: GRPs, TRPs, Reach, Frequency, Share, CPM, Dayparts; and for Digital: CPM, CPC, CPA, Impressions, CTR, Conversion, Conversion Rate). Experienced with Google AdWords other paid search ad platforms, Facebook Self-Service Advertising Platform, Linkedin Ads, Twitter, etc. Knowledge of media research practices, media planning and buying, and earned media software such as: STRATA SBMS and View, Vocus, Nielsen, Arbitron, Comscore, Analytics, Scarborough, and MRI.In-depth understanding of various local media options in the Central Valley and outside media markets in California.ADDITIONAL QUALIFICATIONS:Must possess excellent organizational and interpersonal skills. Must possess excellent verbal and written communication skills. Bilingual in Spanish helpful. Must be proficient in Microsoft Word, Excel, Outlook and PowerPoint. Must be able to thrive in a fast-paced, high-volume environment. Must have proven ability to manage multiple projects in a high-pressure environment and across different time zones that requires flexibility and a “can-do” attitude.LANGUAGE SKILLS:Ability to read, analyze, and interpret the documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write advertising material, routine reports and correspondence. Ability to speak effectively before groups of customers or employees of the Company. Must have an understanding for multi-cultural media markets.MATHEMATICAL SKILLS:Ability to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions, and decimals.REASONING ABILITY:Ability to apply commonsense understanding to carry out instructions furnished in written, oral or diagram form. Ability to deal with problems involving several concrete variables.PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by a Team Member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.While performing the duties of this job, the Team Member is regularly required to talk or hear. The Team Member is also regularly required to stand; walk; sit; and use hands to finger, handle, or feel objects, tools or controls. The Team Member is occasionally required to reach with hands and arms; climb or balance; and stoop, kneel, crouch or crawl. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.WORK ENVIRONMENT:The work environment characteristics described here are representative of those a Team Member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.The noise level in the work environment is usually moderate. When on the casino floor, the Team Member will be exposed to a smoke-filled environment.