Media Planning Supervisor

A Media Supervisor oversees the planning, execution, and evaluation of media campaigns, ensuring they align with client goals and budgets. They manage a team of media planners and buyers, fostering client relationships and guiding the strategic direction of media strategies. This role requires strong leadership, communication, and analytical skills, as well as a deep understanding of media planning, buying, and digital marketing.

Key Responsibilities:

• Strategic Planning:

• Developing and executing comprehensive media strategies, setting media objectives, and ensuring strategic alignment across all campaign elements.

• Team Leadership:

• Managing a team of media planners and buyers, providing guidance, training, and performance feedback.

• Client Management:

• Serving as a key point of contact for clients, building and maintaining strong relationships, and presenting media plans and performance results.

• Performance Analysis:

• Partner with Analytics in monitoring and analyzing media campaign performance, identifying areas for optimization, and providing actionable insights.

• Budget Management:

• Managing media budgets, tracking spend, and ensuring campaigns are delivered within financial parameters.

• Collaboration:

• Working closely with cross-functional teams, including account service, creative, analytics, and other departments.

• Innovation & Trends:

• Staying up-to-date on industry trends and emerging media platforms, and providing thought leadership on media strategy.

Skills & Qualifications:

• Strong Leadership Skills: Ability to motivate, coach, and manage a small team of media professionals.
• Excellent Communication Skills: Ability to effectively communicate with clients, team members, and media vendors.
• Analytical Skills: Ability to analyze data, identify trends, and make data-driven recommendations.
• Deep Understanding of Media Planning & Buying: Expertise in media planning, buying, and performance tracking across various platforms.
• Proficiency in Media Planning Tools: Familiarity with industry-standard media planning and buying tools.
• Project Management Skills: Ability to manage timelines, budgets, and resources effectively.
• Digital Marketing Knowledge: Understanding of digital marketing principles and platforms.
• Client Relationship Management: Ability to build and maintain strong client relationships.
• 5+ years of Media Planning experience required Proficient on all media computer applications: IMS, Vivvix, Word, Excel, Prisma, MediaOcean, MediaTools ComScore and Keynote
• Ability to work well with a team, function as a leader, and also work independently
• Ability to understand client objectives and how they translate into media strategies
• Excellent verbal and written communication skills
• Demonstrated experience in formal and informal client presentations
• Creative problem-solving ability
• Ability to manage multiple people at various experience levels
• Proactive thinker who can move the business forward
• Accountable and strong attention to detail
• Responsive and timely in completing requests
• College degree in related field

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