Media Relations Director

External Communications and Media Relations Director

Please note that we do not offer visa sponsorship for this position.

National Life Group has a great story to tell and we're searching for the right person to tell it. We're hiring a Media Relations Director to lead the strategy and execution of our public relations, media outreach, and executive thought leadership. This well-connected, dynamic professional will have an eye for detail and an ear to the ground. They will have a strong curiosity and drive to uncover compelling stories through an established network that is ready to amplify it.

What You Bring

• Strategic Media Leadership: Identify and secure high-impact opportunities across media, events, podcasts, and digital platforms for senior leaders working in collaboration with internal and external resources
• Content Curation: Craft engaging, accurate content across relevant media (blogs, online publications, digital, social media, etc.)
• Business Acumen: Understand key aspects of the business to direct relevant and compelling messaging to target audiences
• Thought Leadership: Develop and execute personalized communications plans for senior leaders aligned with National Life's business priorities and values
• Data Mining Expertise: Access and mine data regularly to inform recommendations and measure impact/results of communications and PR plans
• Strong Connections: Leverage existing media connections and build trusted relationships with National Life's internal and external marketing and PR resources to create thought leadership and media opportunities

Preferred Experience

• 10+ years of experience managing external communications including public relations, media relations, and content creation
• 8-10 years of life insurance industry experience
• Proven results achieved through experience, intuition, and a robust network
• Excellent communicator with empathy and listening skills
• Proven experience landing national and local media, using sound judgement and strategy
• Deep connections to help spread the word with key audiences about the good National Life does
• Self-motivated, results-oriented and able to work independently in a fast-paced business environment
• Proactive approach, able to anticipate issues and recommend solutions
• Take direction and offer constructive feedback
• Ruthlessly prioritize work and projects to meet deadlines/expectations

About the Team

You will work as a member of the Corporate Communications and Community Relations team, collaborating with other associates across the enterprise to ensure messaging is consistent, our tone is on point, and our content is compelling and accurate. You will be encouraged to think big, to live our do good values, and make a positive impact on National Life's brand.

We've been keeping our promise to our people, customers, community and environment since 1848. Come join our cause!