National Sales Manager

Carter Support ServicesSeatle, WA

Apply with Sonara

Automate your job search with Sonara.

Submit 10x as many applications with less effort than one manual application.¹

Reclaim your time by letting our AI handle the grunt work of job searching.

We continuously scan millions of openings to find your top matches.

Job Description

Job Title: National Sales Manager – Retail West / NaturalLocation: WashingtonReports To: Vice President of SalesDepartment: SalesFLSA Status: ExemptJob Summary:The National Sales Manager – Retail West / Natural is responsible for leading and expanding our business across key Western and Natural Channel retailers and distributors. This role combines strategic leadership with hands-on customer management — setting sales strategy, driving revenue and margin growth, and cultivating deep customer and broker relationships.The ideal candidate has a proven track record in CPG sales leadership, excels at building customer-first strategies, and thrives in a fast-paced, entrepreneurial environment where collaboration and accountability drive success.Key Responsibilities:

Develop and execute regional and channel-specific sales strategies to achieve revenue, distribution, and profit objectives.
Lead customer engagement and high-level negotiations with key accounts (e.g., Natural Grocers, NCG, INFRA, Raley’s, New Seasons, etc.).
Partner cross-functionally with Marketing, Finance, Supply Chain, and Commercialization to align plans and ensure seamless execution.
Analyze market trends, customer insights, and sales performance to identify growth opportunities and adjust strategies accordingly.
Manage and optimize trade spend to maximize ROI and ensure budget compliance.
Deliver accurate forecasts, business reviews, and performance analyses using Trade Promotional Management software , syndicated data (SPINS, Nielsen), and internal reporting tools.
Represent the company at trade shows, industry events, and customer meetings.
Coach, develop, and inspire broker partners to achieve business goals and uphold company values.

Qualifications:

Bachelor’s degree in Business, Marketing, or related field (MBA preferred).
8–12+ years of progressive CPG sales experience, with at least 3–5 years in a leadership role managing major retail accounts.
Demonstrated success managing major national retail accounts and growing market share.
Strong understanding of CPG fundamentals: pricing, promotions, category management, and trade marketing.
Exceptional analytical, negotiation, and communication skills.
Proficient with CRM systems, syndicated data platforms (SPINS, Nielsen), and Microsoft Office Suite.
Willingness to travel [up to 30–50%].

Preferred Experience:

Experience in the food & beverage category is required; frozen or dairy experience is a plus.
Proven success managing broker networks and direct customer relationships.
Track record of scaling a brand from challenger to category leader.
Passion for sustainability, organic products, and better-for-you brands.

Why Us?Join a mission-driven company where you’ll have a direct impact on our growth, culture, and category leadership. We offer competitive compensation, performance-based incentives, and the opportunity to work with a team that believes in doing good.

Automate your job search with Sonara.

Submit 10x as many applications with less effort than one manual application.

Apply with Sonara Apply manually