Omni Channel Marketing Manager

Description

DEPARTMENT SUMMARY:

Holt International finds and supports permanent, loving families for children who are orphaned, abandoned or at serious risk of separation from their family. Holt's model of child-centered care provides services for vulnerable children to ensure they will grow and develop to their fullest potential.

Today, the majority of Holt's revenue comes through fundraising, for which the Philanthropy and Communications team is responsible. Philanthropy and Communications (P&C) is tasked to ensure we are able to accomplish our long-term objectives by having financial resources available to support all current activities and take on new areas of need. Holt M&D is responsible for strengthening existing benevolent giving and generating new donation revenue through strong programs that will draw greater interest and support for our child welfare work overseas.

POSITION SUMMARY:

The Omni-Channel Marketing Manager (OMM) is an innovative, results-oriented member of the M&D team that is responsible for increasing engagement in and awareness of Holt's mission and services through Omni-Channel marketing campaigns. The OMM is responsible for project management and develops and implements the strategy for Omni-channel marketing campaigns, through strong, collaborative cross-functional partnerships with various Holt Teams including sponsorship, relational marketing, creative services and adoption services. Under direction of Holt's Director of Sponsorship (DS), the Omni-Channel Marketing Manager leads development and implementation of Holt's Omni-channel campaigns, that utilizes channels such as direct mail, telemarketing, email, web, print and social media, and assists the DS in establishing strategy, fundraising goals, objectives, budgets and reports for the marketing channels.

ESSENTIAL JOB FUNCTIONS:

1. Increases awareness of Holt's mission and services by

planning and implementing the strategic and operational responsibilities for the overall annual Omni-channel marketing impact plan. Establish and track fundraising goals, and setting objectives, budgets and reporting.

2. Increases giving through direct mail, online, social and telemarketing by

building effective fundraising campaigns that utilize key channels including direct mail, telemarketing, email, web, print and social media from creative to analysis. Establishing essential tasks and timelines for each channel, communicating these tasks and deadlines to relevant staff. Producing, revising and distributing the Omni-channel operational plan - communicating implications, essential tasks and deadlines to key M&D team members.

3. Manage email marketing by

Planning and leading email marketing strategy, and supervision of the Email Marketing Specialist.

4. Facilitate information flow to appropriate M&D staff by

meeting with programs and services staff to compile and assimilate program and service information in order to develop and coordinate designated marketing campaigns.

5. Ensure accurate and effective messaging of direct marketing campaigns by

directing written content for direct mail appeals as well as digital messages such as email, blog posts, mobile, etc. Determining audience segmentation for offline and online appeals.

6. Advances and guides campaigns and projects that will increase digital marketing revenue by

seeking ways to increase constituent engagement opportunities through electronic communication. Assisting in building surveys, constituent email communications, donation forms, and reports in Luminate Online. Identifying areas where increased integration between technology platforms is needed in order to achieve greater efficiency, personalization in communications, and analysis.

7. Ensures high fundraising return on investment by

calculating and reporting effectiveness of Omni-channel marketing efforts. Analyzing and disseminating campaign results to DBE&DG and other appropriate M&D leadership. Leading strategy for future Omni-channel marketing decisions/activities. Exploring and interpreting marketing research and new products related to strategic direction of fundraising efforts and leading appropriate action to take for best results.

8. Contributes to the team effort by

exhibiting cooperative and effective work relationships, such as responding positively to challenges, assignments, inter and intra departmental requests, participating in team brainstorm and planning meetings, and seeing beyond individual tasks to help fulfill the organizational goals.

9. Contributes to a positive, productive work environment by

meeting attendance and punctuality guidelines and pre-arranging time off with appropriate notice; treating all people with dignity and respect; treating other creative projects with positivity and constructive criticism when necessary; Exhibiting good listening and comprehension skills, including giving and welcoming feedback; communicating effectively by email and phone.

Requirements

SUCCESS FACTORS:

Strong organizational, detail and process management skills. Maintains deadlines in a changing environment and performs multiple tasks effectively and concurrently. Ability to utilize a variety of technology platforms and incorporate new digital communication options to support desired outcomes. Demonstrated ability to analyze options and use sound judgment when decision-making.

KNOWLEDGE (MINIMUM REQUIREMENTS):

Bachelor's degree in communications, international studies, non-profit management, marketing or related studies and a minimum of 5 years' experience, preferably in fundraising, marketing or business. An equivalent combination of education, training, and experience sufficient to successfully perform the essential functions of the job as listed above may be qualifying. Demonstrated understanding of principles of philanthropy. Must have skills and experience with the use of creative marketing materials. Possess ability to create and edit written documents, letters, brochures, reports and other written pieces with little or no oversight. Demonstrated proficiency and/or ability to master quickly key software products including BBCRM database; Luminate Online, Google Analytics, Shopify; or other content management system (CMS), or constituent relational management system (CRM); and MS Office (Excel, Word, Power Point).

INFORMATION PROCESSING:

Possess understanding and expertise in digital communications, including internet marketing, email, web and social media. Is familiar with information requirements and solutions using computer network and the programs such as Viking and Luminate databases as related to M&D processes. Research and interpret marketing data and new products related to strategic direction of fundraising efforts and recommends appropriate action to take for best results. Creates and enhances opportunities for constituent involvement by understanding and matching constituent interests with Holt program opportunities.

SCOPE OF RESPONSIBILITY:

Works independently and communicates with staff and vendors to produce timely and effective Omni-channel marketing campaigns. Demonstrates ability to create and direct these campaigns to achieve revenue goals to fund Holt International programs and needs.

INTERPERSONAL COMMUNICATION:

Motivates donors to support Holt's Mission. Ability to communicate clearly with other staff to obtain cooperation and actions needed to ensure successful project outcomes. Exercises good judgment, courtesy, and tact in interaction with employees and the public. Establishes and maintains positive relationships with commercial vendors. Proficient and persuasive writing skills, including ability to create and tailor message to different audiences and media, using appropriate tone and style that are aligned with Holt's core message and brand. Is a team player and committed to providing quality service. Communicates respectfully and is sensitive to cross-cultural issues.

IMPACT OF RESULTS:

Facilitating development and implementation of Omni-channel marketing campaigns maximizes Holt's ability to reach families and donors and expand the range of potential constituents. Accurate and timely production effectively communicates the goals and priorities of Holt International to achieve revenue goals necessary to fund Holt's programs for orphaned and vulnerable children.

Describe controls:

REPORTS DIRECTLY TO: Director of Sponsorship, who reviews work for effectiveness and results obtained.

WORKS DIRECTLY WITH: Philanthropy and Communications Department, Creative Services, IT, International Programs and Adoption Services staff, external consultants and vendors. Supervises the Email Marketing Specialist