Paid Media Specialist

Company: The Davey Tree Expert Company

Locations: Kent, OH

Additional Locations: NA

Work Site: Hybrid

Req ID: 215746

Position Overview

Paid Media Specialist

Davey is seeking a dynamic and results-driven Paid Media Specialist to join its marketing team. The ideal candidate will have experience in developing and executing digital marketing campaigns across paid advertising networks, with a focus on awareness, lead generation and conversion. This role requires expertise in campaign execution, performance analysis, and cross-functional collaboration.

The ideal candidate will function well while managing individual assignments but is able to collaborate well with a team on larger initiatives. It is necessary for this position to excel at meeting deadlines while keeping multiple projects moving forward simultaneously. Attention to detail and exceptional personal and professional organization is a must.

Job Duties

Digital marketing responsibilities include:

Campaign Management:

• Coordinate the setup, tracking and ongoing management of campaigns on paid digital ad platforms including Google Ads, programmatic and social channels.
• Implement and optimize campaigns based on audience targeting best practices, keyword strategy and established business objectives.

Campaign Monitoring and Optimization:

• Regularly monitor and optimize campaigns using data from platform reporting as well as Google Analytics.
• Provide frequent reporting updates to stakeholders, highlighting key metrics, insights and opportunities.

Budget and Partner Management:

• Effectively oversee monthly budget management for specified paid media campaigns.
• Proactively manage partner relationships and project work from genesis to completion.

Market & Competitive Research

• Continuously monitor emerging digital marketing trends and technologies to identify opportunities for improvement.
• Conduct research on competitors' digital marketing strategies, including website content, paid advertising campaigns, SEO tactics, etc.

Qualifications

Qualifications:

• Has excellent communication skills.
• Has at least 2-3 years prior experience in digital marketing.
• Hands-on experience in coordinating and managing paid media campaigns across multiple platforms.
• Strong track record of success with audience targeting, campaign optimization, and reporting.
• Experience with Google Tag Manager, Google Ads and Google Analytics
• Ability to conduct keyword research based on SEO and business goals.
• Proficient at managing external partners in various areas of digital marketing.
• Effective budget management ability.
• Strong understanding of AI technology and the ability to leverage AI tools and insights to enhance audience targeting, content optimization, and overall campaign effectiveness.

Additional Information

What We Offer:*

• Paid time off and paid holidays.
• Opportunities for advancement.
• All job specific equipment and safety gear provided.
• 401(k) retirement savings plan with a company match.
• Employee-owned company and discounted stock purchase options.
• Group Health Plan.
• Employee Referral Bonus Program: Send-A-Friend.
• Locations throughout the United States in major cities and desirable areas.
• Career Development Program supported by industry expert safety specialists and skilled trainers.
• The Davey Tree Family Scholarship for children of employees.
• Charitable matching gift program.
• All listed benefits available to eligible employees.

Company Overview

Divisional Overview

The Davey Tree Expert Company is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to protected class, including race, color, religion, sex, pregnancy, sexual orientation, gender identity or expression, national or ethnic origin, marital or familial status, disability, status as a protected veteran, status as an Aboriginal or Indigenous person, or other classification protected by law.

The Davey Tree Expert Company provides research-driven tree services, grounds maintenance and environmental consulting for residential, utility, commercial and environmental partners in the U.S. and Canada. We care about our clients, each other and the world around us. We offer the resources, size and stability of a big company while maintaining the culture, entrepreneurial spirit and feel of a small one. We invest in our employees by offering industry-leading training, technology and benefits that lead to a rewarding and safe work experience at all levels. Wherever you want to grow your career, there's a place for you at Davey. To learn more, visit Davey.com.

Accommodations: If requested by employee or otherwise as required by law, reasonable accommodations will be made to enable employees with disabilities to perform essential job functions.

If you need assistance at any time, please contact us at 1-877-411-7601 or at Recruiting@davey.com.

Employment Type: Permanent

Job Type: Full Time

Travel Expectations: Up to 25%