Paid Media Strategist
Sparkloft MediaAtlanta, GA
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Job Description
About Sparkloft MediaSparkloft Media is a dynamic, forward-thinking agency specializing in social media,marketing, and creative campaigns. We’re passionate about creating experiences thatconnect people with brands, driving engagement, and building thriving onlinecommunities. Our diverse and collaborative team pushes creative boundaries to deliverinnovative strategies that empower brands in a rapidly evolving digital landscape.Job SummaryThe Paid Media Strategist is responsible for developing and executing paid social mediacampaigns across multiple platforms, ensuring they align with client goals and delivermeasurable results. This role involves audience analysis, creative planning, campaignexecution, and performance reporting.Key Responsibilities● Independently manage client relationships for assigned accounts and support largeraccounts alongside senior team members.● Develop and implement paid media strategies that help clients achieve brand,marketing, communications, and sales objectives.● Plan and execute media campaigns, including budgeting, copywriting, placement,optimization, and reporting.● Determine KPIs for each media plan and monitor delivery to the goal.● Collaborate with the Creative team to develop and test creative concepts and assets forpaid campaigns.● Present campaign results and performance insights to clients and internalstakeholders.● Work on new business opportunities as part of integrated team efforts, includingmedia plans and client presentations.● Use analytics tools to evaluate campaign performance and recommend strategicadjustments.Attributes & Qualifications● 3–5 years of experience in social media marketing, with at least 2+ years in paidsocial media strategy (agency experience preferred).● Bachelor’s degree in a related field or equivalent combination of education andexperience.● Strong analytical skills with experience interpreting data and optimizing campaigns.● Excellent communication skills and the ability to craft compelling paid social content.● Experience in budget management, audience segmentation, and creative testing.● Proficiency in buying across all leading social media platforms.Requirements for All Sparkloft Media Positions● Care more: Exceptional customer service and attention to detail● Curiosity: A high level of interest in constantly learning and evolving● Problem-solving mindset: Ability to identify challenges and proactively developsolutions● Team player: A collaborative approach with a strong sense of accountability● Global perspective: Awareness and understanding of different cultures andaudiences● Flexibility: Willingness to occasionally work nights, weekends, or holidays asneededSparkloft Values● We Are Curious: We pursue knowledge, challenge assumptions, and find newways.● We Are Brave: We solve tough problems, speak the truth, and take smart risks.● We Care: We go the extra mile, celebrate wins, and create impact.● We Are Better Together: We listen, show up, and support one another.● We Lead with Optimism: We look forward, build what’s next, and believe inwhat’s possible.
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Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.