Paid Social Media Manager

Who we are

We are an organisation that exists to drive progress. That's the “red thread” that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them.

We deliver analysis and insights in many formats to subscribers and clients in 170 countries through our four businesses, The Economist, Economist Impact, Economist Intelligence and Economist Education, which uphold our global reputation for excellence and integrity. 

 

Overview

The Paid Social Media Manager is responsible for the strategic planning, optimisation, and execution of our paid social media campaigns across multiple platforms. This position reports to the Head of Paid Social and will work closely with various internal and external stakeholders to deliver high-performing campaigns. This position is focused on leveraging paid social strategies to enhance our B2B presence and distribute partnership content to designated audiences. 

Objective/Purpose of the Role

The primary objective of the Paid Social Media Manager is to deliver strategic paid social campaigns that achieve projected KPIs for client-integrated campaigns within our NA region. This role involves developing and managing campaigns, analysing performance data and providing actionable insights. The Paid Social Media Manager will be leading campaigns across multiple social platforms to drive lead generation, brand awareness and engagement.

The role:

Campaign management

• Develop, plan, set-up, and optimise paid social media campaigns across key platforms, including Meta, LinkedIn, X, and others such as YouTube and Reddit
• Monitor and adjust targeting, bids, ad creatives, and landing pages to maximise ROI
• Conduct A/B testing on ad creatives and targeting options to improve performance
• Work closely with the media strategy team to deliver paid social campaigns that will meet preset client/agency objectives and engage target audiences to achieve KPIs

Performance Analytics and Insights 

• Define campaign KPIs and benchmarks for paid social media campaigns with allotted budgetTranslate complex campaign performance data into clear, actionable insights for stakeholders through visually engaging presentation decks
• Present campaign strategies and performance updates to both internal stakeholders and external clients with confidence and clarity
• Stay updated on industry trends, algorithm changes, and best practices to maintain competitive advantage

Collaboration and Integration

• Collaborate with cross-functional teams, bringing a proactive approach to communication and problem-solving
• Work within the B2B marketing team to align social media strategies with broader digital marketing and business objectives
• Collaborate with media leads, content leads, sales, and other marketing team members to ensure cohesive and effective campaign execution

Who you are:

• Proven experience in a B2B social media role, with a primary focus on managing paid campaigns from strategic ideation and setup through to execution, optimization, and reporting. Agency experience a plus
• A track record of using data analysis to drive campaign optimisations, translate complex performance data into actionable insights, and present findings with confidence to stakeholders and clients.
• Demonstrable experience managing multiple projects simultaneously in a fast-paced environment, showing strong organisational skills, attention to detail, and the ability to meet deadlines.
• Experience working collaboratively with cross-functional teams, including media strategy, content, and sales, to deliver cohesive and successful campaigns

Desired skills:

• Platform Expertise: Deep, technical knowledge of paid advertising on key social media platforms, specifically Meta Business Suite, LinkedIn Ads, X (formerly Twitter), and YouTube
• Data & Analytics Proficiency: Advanced proficiency in Excel and Google Sheets, including the ability to create complex formulas, pivot tables, and data visualisations for performance reporting
• Content & Copywriting: Expertise in social media content curation and creation, including strong writing and editing skills tailored for different platforms and target audiences
• Proactive Industry Knowledge: A commitment to and curiosity for staying current on industry trends, algorithm changes, and emerging best practices in social media marketing
• Ability to work for a global company on a team that spans multiple time zones (occasional calls before or after normal work hours)

The expected base salary for this position ranges from $75,000-$126,000. It is not typical for offers to be made at or near the top of the range. Rather, salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered. In addition to base salary and a competitive benefits package, successful candidates may be eligible to receive a discretionary bonus based on role and level

#LI-Hybrid 

AI usage for your application

We are an innovative organisation that encourages the use of technology. We recognise that candidates may utilise AI tools to support with their job application process. However, it is essential that all information you provide truthfully and accurately reflects your own experience, skills, and qualifications.

What we offer

Our benefits package is designed to support your wellbeing, growth, and work-life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program.

We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 40 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home.

You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.