Performance Marketing Manager
Cooper Tacia General Contracting CompanyRaleigh, North Carolina
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Job Description
Responsive recruiter
Benefits:
- 401(k)
- 401(k) matching
- Company parties
- Competitive salary
- Free uniforms
- Health insurance
- Paid time off
- Vision insurance
Description:
Join Cooper Tacia, a leader in commercial and industrial construction, as we expand our family of brands. We are looking for a Performance Marketing Manager who can own both paid media strategy and organic search growth for the companies under the Cooper umbrella brand: the general contracting company Cooper Tacia, the Cooper Foundation, and Cooper Equipment, our new rental equipment company.
This is a hands-on role where you’ll plan, execute, and optimize campaigns across Google, Meta, LinkedIn, and other digital channels, while also developing the keyword strategy and organic growth roadmap for all three websites. You’ll be both strategist and operator, working closely with our design and content team to bring campaigns to life.
Responsibilities:
- Paid Media Strategy & Execution: Own digital ad budgets across Google Ads, Meta (Facebook/Instagram), LinkedIn, and emerging channels.
- SEO & Keyword Growth: Lead keyword research, content planning, and reporting. Collaborate with our Web Developer for technical execution.
- Generative AI & AEO (Answer Engine Optimization): Explore and apply strategies to increase visibility in generative AI platforms (ChatGPT, Perplexity, Gemini, etc.), staying ahead of how audiences discover content.
- Campaign Optimization: Manage funnels, A/B test creatives, refine targeting, and track performance KPIs (CAC, ROAS, CPL).
- Analytics & Reporting: Build dashboards to monitor paid + organic performance.
- Cross-Channel Integration: Align paid and organic efforts to maximize reach and conversion.
- Brand Support: Ensure paid and organic strategies align with each brand
Requirements:
- 7–10 years experience in performance/digital marketing (agency or in-house).
- Proven track record managing ad budgets.
- Strong grasp of SEO strategy (keyword research, content planning, link building).
- Bonus: Familiarity with Answer Engine Optimization (AEO) or strategies for improving content visibility in generative AI search engines (ChatGPT, Perplexity, Gemini, etc.)
- Proficiency in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, GA4, SEMrush/Ahrefs.
- Data-driven mindset with ability to own reporting and ROI measurement.
- Bonus: B2C campaign experience (rental, e-commerce, local search).
- Bonus: Experience with AI
Employment Type: Full-time
Benefits:
· Competitive salary: $90,000 – $100,000 depending on experience.
· 100% Employer Paid Health, Vision & Dental Insurance for employee.
· PTO/ Paid Holidays
· 401K W/ 3% Match
· Continued Education as needed
Application Process: All interested individuals must submit a resume, portfolio of work and three references. https://cooper-tacia-general-contracting-company.careerplug.com/jobs
We are an equal opportunity and drug-free workplace. Pre-employment drug screening required.
Disclaimer: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of responsibilities, duties and skills required. Personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
Compensation: $90,000.00 - $100,000.00 per year
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Join the Cooper Tacia General Contracting Company Team
At Cooper Tacia General Contracting Company, we believe in building excellence from the ground up. Our story began in 1996 with John Cooper and Chris Tacia, two high school students who transformed a firewood business into a leading construction company. Today, we deliver top-quality projects across the southeast United States.
Why Work with Us?
We value innovation, collaboration, and professional growth. Here’s why you should consider a career with Cooper Tacia:
- Diverse Projects: Work on a wide range of projects, including manufacturing facilities, office buildings, government and education facilities, restaurant and retail spaces, apartment complexes, and water treatment plant upgrades.
- Career Development: We are committed to your growth, offering opportunities for continuous learning and advancement.
- Supportive Environment: Join a team of dedicated professionals who are passionate about what they do.
- Excellence in Every Project: Contribute to high-quality projects that make a real impact.
- Competitive Benefits and Compensation: Enjoy a comprehensive benefits package, including health insurance, retirement plans, paid time off, and competitive salaries. We pay 100% of employee benefits for the employee only, offer a 401(k) with a 3% match, 10 days of PTO, and paid holidays.
Explore Career Opportunities
We are always on the lookout for talented individuals to join our team. Whether you’re an experienced professional or just starting your career, we have opportunities that can help you grow and succeed.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.