Performance Media Manager

United Vein & Vascular Centers is a life-changing healthcare innovator that is rapidly expanding access to state-of-the-art, minimally invasive vein and vascular care as we grow our footprint across the country. The unparalleled outcomes we achieve are made possible by dynamic team members like YOU working alongside our exceptional team of skilled physicians and passionate staff.  Join us on our journey to transform lives as we raise the bar for patient service and outcomes! Explore exciting career opportunities with United Vein & Vascular Centers and unlock your potential!

 

We offer a supportive culture that is driven by deep commitment to the success of our patients and our teams. We invest in YOU and are dedicated to creating individualized opportunities for career advancement. In addition, we invest in our employees by offering:

• Competitive compensation package
• Outstanding work life balance
• Health, vision, and dental benefits
• 401K plan match
• Life insurance (100% company paid)
• PTO and paid holidays
• We invest substantial energy and resources in building a highly-engaged culture where your voice is heard, you are connected to a community of professionals who share your values, and you can thrive.

Location: Tampa, Florida 

Summary:

We’re seeking a highly analytical, performance-driven Performance Media Manager to lead our traditional media strategy—especially with cable & broadcast TV. This role will be responsible for negotiating media buys directly with TV stations, optimizing campaigns through analytics, and ensuring maximum lead generation and ROI from our media investments. A bonus skill set in digital and OTT/CTV media is preferred to support integrated media planning across channels.

Traditional Media (Primary Focus – 80%)

• Lead and execute all aspects of TV media buying and planning, including negotiating with agencies, local and national TV stations.
• Build and manage media schedules to align with patient acquisition goals and budget allocations.
• Analyze airtime performance, lead flow, and cost per lead (CPL) to continually optimize placements and drive efficiency.
• Maintain relationships with station reps and media partners to secure the best rates, bonus spots, and added value.
• Collaborate with internal teams to align media with creative, call tracking, and campaign measurement.

Data Analysis & Insights

• Track, analyze, and report on media performance using tools such as Excel, call tracking platforms, and CRM data.
• Identify market-by-market trends to inform reallocation of spend or media strategy.
• Present actionable insights and optimization recommendations to marketing leadership on a weekly and monthly basis.

Digital Media (Bonus)

• • Assist with digital campaign strategy and coordination (Google Ads, Meta, OTT/CTV) to support a full-funnel media mix.
  • Contribute to integrated reporting dashboards across traditional and digital channels.

Qualifications: 

• 4+ years of experience in media buying, with at least 3 years focused on broadcast TV or DRTV.
• Proven negotiation skills with local or national TV station reps.
• Strong analytical skills; proficiency in Excel and data analysis required.
• Experience with campaign tracking tools and call attribution platforms (e.g., CallRail, Invoca).
• Bonus: Familiarity with digital media platforms such as Google Ads, Meta, or programmatic video.
• Highly organized, detail-oriented, and deadline-driven.
• Healthcare or multi-location experience is a plus.

About us:  

UVVC, is a leading provider of comprehensive vein and vascular care with over 45 clinics across Arizona, Chicago, Colorado, Florida, Georgia, Texas, and expanding. Our mission is to revolutionize vascular care by delivering an all-inclusive clinic experience that addresses every aspect of lower extremity vein, vascular, and wound conditions. 

United Vein & Vascular Centers (UVVC) is distinguished by its innovative approach to diagnosing and treating a variety of vascular conditions that affect the pelvis and lower extremities. With a team of committed specialists, cutting-edge medical technology, and a patient-centric approach that emphasizes minimally invasive procedures, UVVC ensures superior care and optimal outcomes for it’s patients.