Power BI Report Developer

Basic Fun! is a dynamic global designer and marketer of classic, innovative children's entertainment products that bring smiles to people of all ages. Our iconic brands and robust product portfolio are sold by leading retailers and distributors in over 60 countries around the world. Basic Fun! has an omni-channel go-to market strategy with a strong presence online, in- store as well as in family entertainment venues.

The Company is proud to have long-standing, valued product partnerships with A-List Licensors, including Hasbro, Disney, Mattel, Nintendo, Pokémon, Netflix, Coca Cola, Universal, Paramount, Warner Brothers, Cloudco Entertainment, NFL and NBA. Basic Fun! manages a portfolio of iconic powerhouse brands that include Care Bears, Tonka, Lite Brite, K'nex, Lincoln Logs, Tinker Toys, Playhut, Uncle Milton, Fisher Price Classics, Mash'ems and Littlest Pet Shop, and many other trusted brands. All of us at Basic Fun! are dedicated to enriching lives and creating unforgettable moments through imaginative play.

Position Overview:

Reporting directly to the Director of IT and working closely with the Lead Software Engineer, the Power BI Report Developer is responsible for building and maintaining dashboards, KPI logic, and governed access in Power BI Service. Works within centralized, curated datasets and follows established governance and development standards.

Responsibilities include but not limited to:

Power BI Development & Visualization

• Design, build, and iterate on Power BI dashboards and reports using approved semantic datasets.
• Translate business questions into intuitive visuals, drill-through paths, and user-friendly navigation.
• Author and maintain KPI measures in DAX; implement bookmarks, tooltips, and report-level interactions.
• Ensure consistent design standards and adherence to data storytelling best practices.
• Package and publish reports as Power BI Apps for target audiences.

Governance, Access & Operations

• Manage workspace permissions, App audiences, and Row-Level Security (RLS) roles per governance rules.
• Monitor refresh status, lineage, and dataflow/dataset dependencies; escalate issues to the BI Lead.
• Document report purpose, KPIs, and filter logic; maintain a change log for each report.
• Follow DEV to PROD promotion processes and version control conventions.

Collaboration & Support

• Partner with Planning, Sales, Marketing, and Supply Chain to clarify requirements and success criteria.
• Provide light Power Query transformations where needed, staying within established data contracts.
• Validate numbers with business owners and assist with adoption (training, quick guides, office hours).

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