PR & Marketing Senior Specialist

Job Category:

Marketing / Communications

Work Shift/Schedule:

8 Hr Morning - Afternoon

Northeast Georgia Health System is rooted in a foundation of improving the health of our communities.

About the Role:

Job Summary

Northeast Georgia Health System (NGHS) is seeking a Senior Recruitment Marketing Specialist to support the talent acquisition team by developing and executing tactics to attract, engage, and recruit top talent across the health system. We need an expert who can leverage the existing brand and create compelling content to position NGHS as the best healthcare organization to work for in Georgia (and beyond). Join our close-knit, in-house creative team, including graphic designers, web designers and developers, photographers, videographers, and more, to bring your ideas to life!

Minimum Job Qualifications

• Licensure or other certifications:

• Educational Requirements: Bachelors Degree. Must be proficient in Microsoft Word, Excel and PowerPoint, as well as web content management. Experience with Adobe Creative Suite beneficial, but not required.

• Minimum Experience: Bachelors degree in a communication related field required, plus five (5) years of professional experience in a position with relatable skills; knowledge of healthcare industry, the Atlanta market and Epic electronic medical record are all extremely beneficial.

• Other:

Preferred Job Qualifications

• Preferred Licensure or other certifications:

• Preferred Educational Requirements:

• Preferred Experience:

• Other:

NGHS Core Competencies

1. I Show Vulnerability when I:

• trust others and assume positive intent.

• am emotionally accessible and transparent without hidden agendas.

• acknowledge weaknesses and accept responsibility for mistakes.

• am comfortable saying "I don't know" and asking for help.

• seek and accept feedback in a non-defensive manner.

• forgive others and give the benefit of the doubt.

2. I Display Empathy when I:

• seek to know others on a deeper level.

• work to ensure others feel included.

• accept others for who they are without judgment.

• show concern for the well-being and challenges of others.

• consider the human impact before making decisions.

3. I Demonstrate Courage when I:

• do not hold back on anything that needs to be said.

• do the right thing even when that is difficult.

• speak my own truth, even when that means standing alone.

• address potential conflict quickly and directly.

• commit to seeing a difficult conversation through to the end.

4. I Demonstrate Radical Listening when I:

• seek to understand the other person's viewpoint first, before expressing my own viewpoint.

• listen for the unsaid.

• ask questions to confirm understanding.

• accept others' perceptions as their truth.

• take action to help others feel fully heard and seen.

• pursue as many different viewpoints as possible and embrace the bearer of bad news.

5. I Promote Teamwork when I:

• treat others in a respectful manner, regardless of their position, identity, and background.

• encourage and support my coworkers.

• value and acknowledge others for their contributions to the success of the team and NGHS.

• put the good of the team and NGHS first.

• strive to find common ground to solve problems for the good of NGHS.

• cut across boundaries to get things done.

6. I Hold Others Accountable when I:

• provide clear, consistent, and frequent communication about what is most important.

• clarify what is less important to establish clear priorities.

• help others see their blind spots.

• look for every opportunity to provide reinforcing feedback.

• provide immediate and actionable corrective feedback.

7. I Strive for Continuous Improvement when I:

• hold myself personally responsible to seek improvements every day.

• experiment regularly with new ideas and approaches.

• demonstrate initiative and perseverance to overcome obstacles and resistance to change.

• embrace mistakes and pivot quickly if a new approach fails.

• seek to always be better tomorrow than today.

Organization Expectations

• Quest: Demonstrates/utilizes Quest tools in department.

• Talent Development: Coaches and develops staff.

• Safety: Promotes patient, visitor and staff safety and effectively manages hazards that lead to injury or harm.

• Productivity: Meets productivity expectations.

• Regulatory Compliance: Ensures department's compliance with all regulatory, DNV, mandatory education, and similar requirements.

Key Performance Indicators (KPI)

Identifies unit/department level goals that align with the organization's Key Performance Indicators.

HIPAA (Health Insurance Portability and Accountability Act)

If, in the normal course of my duties and responsibilities, I am required to access protected health information (PHI) and electronic protected health information (EPHI) for the purposes of treatment, payment and operations within Northeast Georgia Health System, I will limit such access to only the minimum necessary amount of PHI and EPHI necessary to perform the functions of my job. If access is not required in the normal course of my duties and responsibilities, I will not access PHI or EPHI.

Job Specific and Unique Knowledge, Skills and Abilities

• Employer Branding: Promoting the company's value proposition and culture to a wide audience.

• Content Creation: Building and facilitating the production of content for all mediums that showcases employee experiences, life at work, and company values for various platforms including our careers website, social media, recruitment advertising and career events, internal communications, and more.

• Campaign Management: Designing and implementing targeted digital advertising, traditional advertising, email, and social media campaigns to attract top-tier candidates.

• Channel Optimization: Identifying the most effective channels (e.g., job boards, social media platforms, events) to reach potential candidates and managing the associated budgets to ensure optimal ROI.

• Analytics and Reporting: Tracking, measuring, and reporting on the effectiveness of recruitment campaigns using KPIs like applicant sources, conversion rates, and cost-per-hire to make data-driven decisions and strategic recommendations.

• Collaboration: Partnering with recruiters, hiring managers, external agencies, and the broader marketing team to understand staffing needs, align messaging, and ensure a consistent and positive candidate experience.

Essential Tasks and Responsibilities

To excel in this role, a blend of marketing and HR expertise is needed:

• Expertise in Digital Marketing: Proficiency in SEO, PPC, content marketing, and social media strategies that support job seeker personas.

• Recruitment Marketing Experience: Must have a demonstrated understanding of recruitment marketing best practices. Working knowledge of the Atlanta and healthcare recruitment markets is a plus.

• Creativity and Communication: Strong written and verbal communication skills to craft engaging stories and influence decision-makers.

• Data-Driven, Strategic Mindset: The ability to balance data analysis, budget constraints, and deadline pressure to make practical decisions and prioritize initiatives based on measurable results and stakeholder relationships.

• Project Management: Experience leading cross-functional teams and managing vendor relationships to achieve results.

Physical Demands

• Weight Lifted: Up to 20 lbs, Occasionally 0-30% of time

• Weight Carried: Up to 20 lbs, Occasionally 0-30% of time

• Vision: Heavy, Constantly 66-100% of time

• Kneeling/Stooping/Bending: Occasionally 0-30%

• Standing/Walking: Frequently 31-65%

• Pushing/Pulling: Occasionally 0-30%

• Intensity of Work: Frequently 31-65%

• Job Requires: Reading, Writing, Reasoning, Talking, Keyboarding

Environment and Working Conditions

• OSHA Category III: Job classifications in which the normal duties do not entail predictable or unpredictable contact with blood or other potentially infectious or hazardous materials.

Working at NGHS means being part of something special: a team invested in you as a person, an employee, and in helping you reach your goals.

NGHS: Opportunities start here.

Northeast Georgia Health System is an Equal Opportunity Employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.