Principal Analyst, Marketing Science & Effectiveness

Your Impact on our Mission

We are seeking a Principal Analyst in Marketing Measurement and Effectiveness to join Zocdoc's Analytics team. You'll be embedded within both the Provider Acquisition product team, and the Provider Marketing team. In this role, you'll shape how we measure and optimize the efficiency of our B2B provider acquisition and marketing efforts. You will develop and own marketing measurement frameworks, design attribution and incrementality methodologies, and influence strategy with data-driven insights. You will also own the measurement and data of the Zocdoc.com Provider website, working with Product and Marketing to improve engagement, conversion rate, and overall acquisitions through experimentation and strategic insights.

You'll enjoy this role if you…

• Are inspired by the opportunity to positively impact the healthcare experience of millions of patients and providers
• Are excited by the opportunity to establish and fully own the roadmap for B2B marketing analytics at Zocdoc, and uplevel a growing B2B marketing function
• Can think critically about multiple approaches to marketing needs and analytical problems, and provide cohesive recommendations on path forward
• Can distill complex analytical models into clear, compelling recommendations for executives
• Go beyond surface-level metrics to design experiments and uncover causal drivers of performance
• Have a passion for defining and building measurement and attribution frameworks for marketing channels
• Thrive in cross-functional collaboration with Marketing, Product, and Analytics Engineering teams

Your day to day is…

• Provider Acquisition Funnel Analytics: Own measurement of the Zocdoc.com Provider website, collaborating with Product and Marketing to understand user journeys and improve engagement, conversion rate, and overall acquisition through experimentation and top-of-funnel optimization.
• B2B Marketing Analytics: Analyze performance of B2B marketing campaigns, including account-based marketing (ABM) initiatives targeting large accounts; design lift analyses and attribution across channels to inform spend allocation.
• Attribution & Cost per Acquisition Methodology: Build multi-touch attribution models, codify cost per acquisition measurement across channels, and establish frameworks for marketing mix modeling and incrementality testing (MMM, Shapley/Markov chain, Bayesian geo holdouts).
• Experimentation & Causal Inference: Partner with Marketing to design rigorous experiments, set minimum detectable effect thresholds, and ensure robust design for causal inference.
• Turning Analysis Into Influence: Build executive-ready presentations with structured narratives and actionable recommendations on spend and resource allocation.
• Cross-Functional Collaboration: Partner with Marketing, Product, Engineering, and Data teams to ensure clean data flows across the marketing measurement stack.

You'll be successful in this role if you…

• Have 7+ years in marketing analytics, measurement, or effectiveness roles, with proven expertise in MMM, attribution, incrementality, time-series forecasting, causal inference and experimentation
• Are an expert communicator with an ability to simplify complex findings for diverse audiences, from technical peers to executives, through both oral delivery and compelling written narratives
• Are a critical thinker that can evaluate multiple solutions, foresee implications, and connect disparate data points into a cohesive recommendation
• Have meticulous attention to detail - ensuring modeling accuracy, data integrity, and presentation quality in every deliverable
• Have a growth mindset - embracing new ideas, adapts to changing technology and privacy environments, and actively seeks opportunities to learn and improve
• Have strong statistical modeling skills in Python or R
• Have experience partnering across Marketing, Finance, Product, and Engineering
• Are familiar with data visualization (Looker) and an expert in SQL
• Exceptional candidates will also have experience with B2B marketing analytics, including Account-Based Marketing campaign analysis

Benefits

• Flexible, hybrid work environment at our convenient Soho location
• Unlimited Vacation
• 100% paid employee health benefit options (including medical, dental, and vision)
• Commuter Benefits
• 401(k) with employer funded match
• Corporate wellness programs with Headspace and Peloton
• Sabbatical leave (for employees with 5+ years of service)
• Competitive paid parental leave and fertility/family planning reimbursement
• Cell phone reimbursement
• Catered lunch everyday along with beverages and snacks
• Employee Resource Groups and ZocClubs to promote shared community and belonging
• Great Place to Work Certified