Product Content Design Lead

WeightWatchers is a global digital health company. 

We are the #1 doctor-recommended – and most clinically studied – behavioral weight health program in the world. For sixty years, WeightWatchers has helped millions build healthy habits and live happier, healthier lives.

As the science of weight health rapidly evolves, so does WeightWatchers. Today we are developing new clinical pathways for medication access, creating behavioral programs for chronic health conditions, integrating third-party services, and enhancing product personalization.

WeightWatchers has embraced technology, with our mobile app now the  primary tool for most members. While we continue to perfect our digital product, we are also designing new in-person experiences. With these diverse member touchpoints, our potential for impact has never been greater.

About WeightWatchers:

WeightWatchers is a global digital health company and the #1 doctor-recommended and most clinically studied behavioral weight health program in the world. For over 60 years. WeightWatchers has empowered millions of people to build healthier habits and live happier, more fulfilling lives.

As the science of weight health rapidly evolves, so does WeightWatchers. Today, we are pioneering new clinical pathways for medication access, developing behavioral programs for chronic health conditions, integrating third-party services, and enhancing product personalization to meet the unique needs of our members.

WeightWatchers has embraced technology as a cornerstone of our mission, with our mobile app serving as the primary tool for most members. While we continue to perfect our digital products, we are also designing new in-person experiences to create a seamless and supportive journey. With these diverse member touchpoints, our potential for impact has never been greater.

About the Role:

We are seeking a Content Design Lead for our Product team to play a pivotal role in shaping how WeightWatchers communicates with its members. This role is at the intersection of science-backed research, brand strategy, and content design, ensuring that every product message resonates with our diverse audiences and aligns with WW’s mission to support members on their health and weight journeys.

As a Content Design Lead, you’ll translate decades of clinically-backed research into clear, actionable, and empathetic content that builds trust, motivates behavior change, and empowers members to achieve their goals. You’ll also lead the development of a content design system, ensuring consistency across all digital and in-person touchpoints while tailoring content to the unique needs of different audiences.

This is more than a writing role, it’s a strategic leadership position focused on crafting an ecosystem of content that aligns WW’s science-based approach with our brand strategy, delivering experiences that truly make a difference.

What You’ll Do:

1. Bridge Research and Brand Strategy:

• • Partner with WW’s scientific and behavioral research teams to translate evidence-based insights into approachable, actionable content that reflects our brand voice.
  • Ensure all content is aligned with WW’s brand mission and communicates the value of our science-backed health and weight programs.

2. Tailor Content for Diverse Audiences:

• • Develop content strategies that resonate with different member segments, including those new to WW, members with chronic health conditions, and those exploring medication-assisted weight management.
  • Adapt tone, language, and messaging to meet the needs of diverse demographics, including varying age groups, cultural backgrounds, and levels of health literacy.
  • Create personalized content that aligns with WW’s product personalization initiatives, ensuring members feel supported no matter where they are in their journey.

3. Lead Content Design and Strategy:

• • Build and maintain a content design system that provides guidelines for tone, voice, terminology, and consistency across all WW touchpoints.
  • Define and execute content strategies for new features, ensuring alignment with business objectives, member needs, and clinical research insights.
  • Advocate for content-first thinking in the product development cycle, ensuring content is embedded early in design and development processes.

4. Craft User-Centered Content:

• • Write and optimize microcopy, onboarding flows, system notifications, educational content, and behavioral nudges that inspire action and drive engagement.
  • Simplify complex scientific concepts into digestible insights that help members understand the "why" behind health and weight recommendations.
  • Ensure all content is actionable, empathetic, and encourages small, sustainable steps toward achieving health goals.

5. Collaborate Across Functions:

• • Work with product managers, designers, researchers, and brand/marketing teams to create content that integrates seamlessly into the member experience.
  • Act as the voice of the member, ensuring that content reflects their needs, challenges, and aspirations.

6. Measure Impact and Iterate:

• • Use data, user feedback, and research insights to measure the effectiveness of content and refine strategies.
  • Continuously improve messaging to ensure it resonates with members and supports business goals.

Who You Are:

• Mission-Aligned: You’re passionate about health, wellness, and behavior change, and you deeply empathize with members’ health and weight journeys, understanding their unique challenges.
• Science-Backed Storyteller: You excel at translating complex research into clear, relatable, and actionable content that inspires members to take meaningful action.
• Audience-Focused Communicator: You have experience tailoring content for diverse audiences, adapting tone and language to meet their unique needs and preferences.
• Brand Champion: You have a deep understanding of brand strategy and know how to bring it to life through content that reflects WW’s voice and values.
• Strategic and Detail-Oriented: You can zoom out to define content frameworks and systems while ensuring every word and interaction aligns with the broader strategy.
• Results-Driven: You’re experienced in measuring content impact and using insights to continuously improve messaging.
• Collaborative Leader: You thrive in cross-functional environments, working closely with product, research, and design teams to deliver unified experiences.
• Growth-Oriented: You mentor others while continuously refining your craft, staying ahead of trends in content design and behavior change communication.

Qualifications:

• Experience:
• 5–7 years of experience in UX writing, content design, or content strategy, with a focus on digital products.
• Proven experience creating content for health, wellness, or behavior change products.
• Proven ability to lead content strategy for large-scale projects or product experiences.

• Skills:
• Strong portfolio showcasing user-focused writing and content systems for diverse audiences and platforms.
• Expertise in translating research-backed insights into actionable, approachable content.
• Ability to collaborate with science, research and marketing/brand teams to ensure content accuracy and credibility.
• Familiarity with design tools like Figma
• Exceptional communication and stakeholder management skills, with the ability to present to senior leadership.

 

At WeightWatchers, our mission is to build a worldwide community connected by healthy habits. If that resonates with you, then we would love to talk. WeightWatchers values developing community within our employee population as well.  We encourage our employees to come into the office 1-2 days/week.

It is our priority to cultivate a diverse and inclusive workplace. We are committed as individuals, as an organization, and as fellow humans, to advocate for and support our employees, our members, and our communities. We are proud to be an equal opportunity employer and we do not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability.

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