Product Manager

The Product Manager oversees both product planning and product marketing activities. Responsibilities include managing products throughout their lifecycle, collecting and prioritizing product and customer requirements, establishing the product vision, and collaborating closely with engineering, procurement, operations, and project management teams to ensure successful product delivery. This role also coordinates with sales, marketing, and service teams to achieve company revenue, profit, and customer satisfaction objectives. Additionally, the Product Manager ensures that product and marketing initiatives align with the company's overarching strategic goals.

ESSENTIAL JOB RESPONSIBILITIES

• Establish the strategy and development roadmap for the entire product category, ensuring alignment with the company's overarching objectives.

• Achieve financial performance targets, including revenue and profitability goals, for the designated product categories.

• Maintain category vitality by initiating new product development projects and collaborating closely with the cross-functional team throughout each phase of development.

• Develop the core positioning and messaging for existing products and new product launches.

• Lead product launch activities and drive sales by promoting products post launch.

• Set pricing to meet revenue, profitability and market share goals.

• Be an expert with respect to the competition.

• Partner with Purchasing and Product Engineering to identify suppliers.

• Assess product market data by calling on customers with field salespeople, actively participating in tradeshows and other customer-facing events and evaluating sales call results.

• Determine customer needs and desires by conducting or specifying the appropriate marketing research.

• Monitor sales trends for key products and assist Planning with demand forecasts to maintain the optimum balance of achieving target service levels, while maintaining appropriate inventory levels.

• Support the development of marketing documents, technical publications, tradeshow displays, POP, photography, videos, website, training materials and other marketing assets.

• Conduct internal and external product training.

SUPERVISORY RESPONSIBILITIES/DIRECT REPORTS

• None

TRAVEL

• Up to 20% including some weekends

QUALIFICATIONS

• Bachelor’s degree in Marketing, Business or other related discipline.  
• 4-6 years of experience in Sales, Marketing, Product Development, and/or other relevant experience with progressively more responsibility and a track record of results.

VOLLRATH'S CORE VALUES