Product Marketing Manager

As a Product Marketing Manager, you will support the planning and execution of go to market initiatives. You will help bring new solutions to market, build competitive insights, and equip Sales with tools that clearly communicate Augury's value. You'll build a comprehensive view of our market landscape (competitors, industry trends, buyer priorities, and emerging threats) and turn that intelligence into strategic recommendations and actionable collateral that directly impacts win rates and roadmap priorities.

This role works closely with product management, sales, enablement, creative, and other cross functional partners to drive awareness, adoption, and customer value.

What You'll Do

Go-To-Market

• Support end to end product launches, including GTM planning, messaging updates, training materials, and ongoing readiness.
• Conduct customer research and track post launch KPIs to understand feature performance, refine messaging, and identify opportunities for improvement.
• Develop safety marketing assets such as slides, one pagers, demo flows, customer stories, and feature deep dives
• Competitive Intelligence & Analysis
• Build and maintain a robust competitive intelligence program (including competitor profiles, comparisons, product capabilities, pricing insights, and SWOTs).
• Track competitor announcements, funding, partnerships, leadership moves, and product launches.
• Develop differentiated, fact based POVs that help Sales, PMM, and leadership understand where we win and why.

Market & Industry Insights

• Analyze market trends, emerging technologies, and industrial/manufacturing shifts that impact customer priorities.
• Conduct market sizing, segmentation, and analyst landscape analysis.
• Partner with PM and Strategy to support long term planning and prioritization.

Win/Loss Program

• Run a structured win/loss analysis program to uncover patterns behind why we win, lose, or stall.
• Translate insights into recommendations that influence product strategy, messaging, pricing, and sales motions.
• Present quarterly findings to cross functional stakeholders.

Product Assets

• Create and manage adoption campaigns for product features to drive usage post launch
• Create new and manage existing marketing programs (e.g. sales documentation, product videos, website copy, blog posts, data sheets, white papers, etc.) that articulate the benefits of the product and/or feature

Cross Functional Partnerships

• Partner closely with Product, Sales, RevOps, Customer Success, and Leadership to ensure intelligence flows both ways.
• Provide real time competitive insights during deals, RFPs, or high stakes opportunities.
• Collaborate with PMM on messaging strategy, positioning, and launch planning.
• Support other PMM motions as the business evolves and grows. 

What Success Looks Like

• Sales teams feel confident in competitive deals and consistently use your assets.
• PMs have a trusted partner for market and competitive data to inform prioritization.
• A structured CI engine is running (not ad hoc insights).
• Win rates improve in competitive segments and buyer facing teams report a clearer understanding of differentiation.

What You Bring

• 8+  years in product marketing, competitive intelligence, market research, strategy, or similar roles.
• Strong organizational and analytical skills with the ability to synthesize complex information into crisp narratives.
• Experience conducting qualitative and quantitative market research.
• Strong storyteller who can translate analysis into compelling recommendations.
• Experience supporting Sales teams and creating competitive collateral.
• Highly collaborative, curious, and comfortable working with executives.
• Experience in industrial tech, AI, manufacturing, or B2B SaaS is a plus.

Nice to Have Skills

• Experience managing a win/loss program or working with third party win/loss vendors.
• Familiarity with tools such as Klue, Crayon, Statista, SimilarWeb, Crunchbase, or analyst reports.
• Ability to facilitate workshops and competitive training sessions.

Why This Role Matters

You will be our eyes and ears in the market. Your work will influence product direction, sharpen our message, arm our sales team with competitive confidence, and help us defend (and expand) our leadership position.

We offer several perks that include flexible PTO, medical/dental/vision insurance, 401(k) match, stock options, paid parental leave, and WFH and phone stipend.

The pay range for this position in Colorado, California and New York City is $140,000 - $165,000 This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. The pay offered may vary depending on several factors including, but not limited to, relevant education, qualifications, certifications, and experience.