Product Marketing Manager

About Avoca

Avoca is transforming how home service companies engage with their customers. Our AI-powered conversational agents handle every high-value inbound call including booking jobs, qualifying leads, and driving higher revenue. Avoca does this at a speed and consistency unmatched by human call centers.

We’ve grown to 75 employees in under two years, backed by a high-energy, in-office culture in NYC. In a $500B+ market where missed calls mean lost business, we’re building the category-defining platform for AI-driven customer engagement.

We’re serving the largest brands in home services, and 5x'd headcount in 2025. With a high-performance, in-office team in NYC, we’re moving fast to capture a massive, underserved market where 85% of missed calls go to competitors. Every hire here has an immediate and visible impact.

About the Role

We’re looking for a Product Marketing Manager to own Avoca’s core messaging, positioning, and go-to-market strategy. This role is pivotal as Avoca begins to scale in the market with product expansion, vertical depth, & sales motion sophistication. This role sits at the intersection of Product, Sales, Customer Success, and Marketing, and will be critical in shaping how the market understands Avoca’s value. The right person for this role will be setting foundational messaging and GTM structure, not just maintaining it.

You’ll translate complex AI capabilities into clear, compelling narratives that resonate with operators, revenue leaders, and executives at large home-services companies. We equip our go-to-market teams to win. This is a high-ownership role with direct impact on revenue, product adoption, and category creation.

What You’ll Do

• Own and evolve Avoca’s product positioning, ICP definition, segmentation, persona development, and value propositions across products and customer segments.

• Translate complex AI and technical capabilities into clear, compelling narratives that resonate with operators, revenue leaders, and executives

• Lead go-to-market strategy and execution for new product launches, features, and vertical expansions

• Develop high-impact sales, marketing, and customer-facing collateral including pitch decks, one-pagers, case studies, and ROI narratives

• Partner closely with Product, Sales, Customer Success, and Leadership to align roadmap, messaging, and GTM strategy

• Synthesize customer feedback, sales insights, and competitive research to inform positioning, enablement, and product direction

• Equip go-to-market teams with clear talk tracks, objection handling, and competitive differentiation to improve win rates and deal velocity

• Ensure consistent, high-quality messaging across the website, campaigns, product launches, and external communications

What You’ll Bring

• 4–8+ years of experience in Product Marketing at a B2B SaaS company

• Experience supporting mid-market or enterprise sales motions

• Proven ability to launch products and drive GTM execution end-to-end

• Strong storytelling skills, you can simplify complex products without dumbing them down

• Comfort working cross-functionally with Product, Sales, CS, and Leadership

• Data-driven mindset with strong qualitative judgment

• Bonus: Experience in AI/ML, vertical SaaS, or operationally complex buyer personas

Why Avoca

At Avoca, you’ll be part of a team that’s building a category-defining company at the center of a massive market opportunity. We’re a fast-moving, collaborative team with a culture designed for builders who thrive on speed, iteration, and impact.