Product Marketing Manager, Third Party Risk Management (TPRM)
BlueVoyantCollege Park, MD
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Job Description
Product Marketing Manager, Third Party Risk Management (TPRM)Location: Remote in the United StatesAbout the RoleBlueVoyant is in search of a Product Marketing Manager to drive Product Marketing for our Third-Party Cyber Risk business line. Ideally, the individual has cyber security experience, preferably in the areas of third-party cyber risk, supply chain cyber risk or general cyber security solutions and services. This is a high visibility position to drive messaging, content creation, and go-to-market strategy for a well-funded and fast-moving startup. This person must be able to identify, prioritize, drive, and manage a range of marketing activities. They will thrive in a small team and be willing to take on new projects as needed while working across organizations.The position will report to the BlueVoyant ‘VP of Product Marketing’ResponsibilitiesYou will be responsible for BlueVoyant’s Third-Party Cyber Risk product marketing by developing product content, (print and web and demand generation) user brochures, product collateral, white papers, webinars, and thought leadership materials while driving other product marketing related initiatives.In addition, you will synthesize product features, benefits and differentiators with and within marketing and product materials for a variety of business cases and end-user pain points. You will manage a definitive and continuous calendar of production of materials. You will work with the product team to identify and create materials and documentation for product launches – and ongoing marketing activities - with a goal of enabling and maximizing go-to-market activity.Qualifications
- 3-5 years of Product Marketing experience for a cybersecurity company or growth-stage B2B technology company
- Significant experience in product launch process and management
- Experience in development of sales enablement messaging, tools and training
- Experience in market research, GTM strategy and competitive intelligence gathering
- Experience supporting sales, demand generation and events efforts with relative content
- Experience writing appealing product copy and content for a variety of use cases that can be adopted for multi-channel production
- Experience developing product use cases (vertical markets, feature-based)
- Excellent communications skills, both verbal and written
- Strong writing skills
- A hands-on team player with strong organizational skills and ability to track against goals
- Experience engaging with customers
- Experience in a fast-paced start-up environment
- Experience in maintaining close familiarity with business level KPIs and engaging in activities that support meeting them
- Ability to work effectively from a remote/home office environment
- Experience in a startup or technology environment is important, especially in the B2B cybersecurity market
- Direct experience and knowledge of supply chain cyber risk, portfolio/holding company cyber risk and/or government supply chain cyber risk solutions and services
- Ability to understand target personas, their buyer journeys, and proactively engage in tactics that facilitate that journey
- Day-to-day operational agility, with a strong sense of initiative and a history of delivering to plan
- Confidence and persuasiveness in interacting with other departments
- Good time and multiple task management, ability to react quickly
- Self-starter, business-oriented
- Highly detail-oriented, deadline-driven, thrives in a fast-paced work environment
- Willingness to learn, positive attitude, open-minded
- Willingness to adapt to changing priorities and business requirements
- Experience working with direct and channel sales partners
- Experience producing and analyzing performance for marketing and demand generation activities
- Team player with a pleasant demeanor and a desire to learn and expand responsibilities
All employees must be authorized to work in the United States. BlueVoyant provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, BlueVoyant complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities.
Disclaimer: Please note that pursuant to contractual requirements and applicable law, in order for employees to perform work on some of the company’s federal contracts, U.S. citizenship is required. Accordingly, an employee’s ability to perform work on such contracts is contingent upon the company’s verification of the employee’s citizenship status. Furthermore, individuals may be subject to additional background checks and fingerprinting.
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