Product Marketing Manager - Platforms and Services

PositionSummary:

Direct Supply is building the future of healthcare technology with industry-leading products,solutionsand platforms to help improve the lives of millions of seniors and those who care for them. 

In the Product Marketing Manager – Platforms and Services position,you’llown the development and execution of go-to-market strategies that drive technicalproduct adoption, retention, and growth for Direct Supply’s technology solutions.Byleveragingyour growth mindset,you’lllead positioning, messaging, and enablement efforts while collaborating across Product, Sales, Marketing, and Customer Success to ensure successful product launches and continued market engagement. By translating customer insights into impactful product narratives and lifecycle programs,you’llelevate our value in the senior living market and ensure measurable business outcomes.

Skills Needed:

• Champions Innovation– Propels teams to unlock value withcutting-edge, tech-enabled innovations.Staysahead of the tech curve, ready to embrace the nextbig thing.Leadswith an entrepreneurial mindset and takes calculated risks.

• Communicates Effectively– Develops and delivers impactful communications for diverse audiences across channels. Excels in both small and large group interactions. Captures attention, actively listens, and guides discussions towards targeted goals.

• Balances Stakeholders– Clearlyidentifieswhat internal and external stakeholders need and navigates competing priorities with fairness and integrity. Anticipates group dynamics in different situations.

• Deals with Ambiguity– Adapts smoothly to change andthrivesin ambiguity,maintainingcomposure and productivity. Maintains progress despite incomplete information and tackles complex issues constructively.

• Demonstratedability to translate market insights into strategic messagingthatfuelsproduct growth and differentiation.

• Strongtechnical aptitude in digital-first marketing channelsand campaign performance analytics.

• Excellentability to manage multiple prioritiesand deliver results in a fast-paced, cross-functional environment.

WhatYou’llDo and Impact: 

• Define and execute go-to-market strategies that drive rapid adoption, expansion, and retention of Direct Supply technology and services solutions.

• Craft clear, compelling product positioning and messaging that differentiates our solutions and resonates withtargetsenior living customers.

• Deliver high-impact enablement materials — including pitch decks, case studies, and competitive resources — to improve sales team effectiveness, deal velocity, and win rates.

• Conduct market, customer, and competitive research to uncover actionable insights that shape product strategy and inform marketing execution.

• Track adoption, onboarding speed, campaign impact, and customer engagement, using performance data tooptimizetactics and maximize lifecycle retention.

• Lead cross-functional alignment with Product, Sales, Marketing, and Customer Success through standardized GTM playbooks and forums that drive clarity and execution.

• Represent Marketing in strategicplanning andleadershipmeetings to ensure prioritization, alignment, and measurable impact in the market.

Experience:

• 8+years of experience in product marketing, go-to-market strategy, or related roles withintechnologyproductorganizations.

• Proventrack recordof developing positioning, messaging, and enablement programs that deliver measurable revenue and adoption impact.

• Strong ability to influence cross-functional teams, driving alignment and execution across Product, Sales, Marketing, and Customer Success.

• ProficiencyinleveragingAI-driven insights, analytics, and digital-first GTM strategies to guide decision-making andoptimizeoutcomes.

• Exceptional written and verbal communication skills, with the ability to craft compelling narratives for both internal teams and customer-facing content.