Product Marketing Manager, Shop

Two years ago, we launched the Discord Shop and watched millions of users transform how they express themselves on Discord through personalized in-app cosmetic items. Since then, we've rolled out a series of exciting content drops, including high-profile collaborations with franchises like Valorant, SpongeBob, and Star Wars. And we're just getting started - many more exciting initiatives are on the horizon.

We're looking for a strategic and operationally-excellent Product Marketing Manager to drive content ideation and go-to-market execution for the Discord Shop. In this role, you'll report to the Group Product Marketing Manager for Shop and play a key role in shaping what we merchandise and how we bring it to market. You'll contribute creative ideas for first-party and third-party drops, develop and lead go-to-market plans for campaigns, and manage the end-to-end operations to launch multiple Shop drops each month.

If you're a creative and highly organized team player who thrives in a fast-paced environment and loves both strategic thinking and flawless execution, this is a unique opportunity to make a significant impact on one of our fastest-growing businesses.

What you'll be doing

• Shape what we merchandise by contributing creative ideas for first-party and third-party Shop drops. You'll run brainstorming sessions, analyze user feedback and surveys, and build recommendations to inform the content strategy and roadmap.
• Develop and lead go-to-market plans for Shop campaigns, including high-profile content drops, seasonal moments, and promotional campaigns. You'll own the strategy and execution to ensure these moments drive awareness, engagement, and revenue.
• Manage end-to-end Shop drop operations, coordinating across Product Creative, Engineering, Legal, Localization, and other cross-functional teams to launch multiple drops each month. You'll own the process from creative feedback through metadata preparation and final publishing.
• Maintain and optimize the content calendar, keeping all stakeholders accountable to deadlines, dependencies, and deliverables. You'll be the central coordination point that keeps our ambitious publishing cadence on track.
• Own the asset naming process for all Shop items, ensuring consistency and quality across avatar decorations, profile effects, and other cosmetic items.
• Drive operational excellence by identifying process improvements, streamlining workflows, and increasing velocity across the Shop drop lifecycle.

What you should have

• 4-6+ years of marketing, Product Marketing, or ecommerce, with experience developing go-to-market strategies and managing complex launch processes.
• You're both a strategic thinker and a strong executor, comfortable brainstorming creative campaign ideas and then rolling up your sleeves to make them happen.
• You have exceptional project management and operational skills, with a track record of shipping high volumes of work on time and with quality.
• You excel at stakeholder management and can effectively coordinate across multiple teams to drive results.
• You have a strong understanding of gaming and Discord culture, with the intuition to know what content will resonate with our community. You're deeply plugged into gaming trends, memes, and cultural moments.

Candidates must reside in or be willing to relocate to the San Francisco Bay Area (Alameda, Contra Costa, Marin, Napa, San Francisco, San Mateo, Santa Clara, Solano, and Sonoma counties). Relocation assistance may be available.

The US base salary range for this full-time position is $180,000 to $202,500 + equity + benefits. Our salary ranges are determined by role and level. Within the range, individual pay is determined by additional factors, including job-related skills, experience, and relevant education or training. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include equity, or benefits.