Product Marketing Manager

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We're building a more open world. Join us.

Introduction to the Team:

Travel Partnerships and Advertising helps partners deliver excellent traveller and B2B experiences, driving growth for them and the EG marketplace through competitive supply, a valued advertising and travel media network, and affiliate solutions.

Our Marketing division is committed to establishing enduring connections with both travellers and partners. We aim to foster a deep sense of trust and affinity for our brands, achieved through creative excellence and innovative marketing strategies.

Make An Impact!

Our B2B Product Marketing team is looking for a motivated Product Marketing Manager who understands the power of outstanding go-to-markets and cares deeply about the customer experience for hotels. You'll be working closely with collaborators and leaders across the company, including Product, Strategy, Marketing and Sales teams, to drive continued growth for high-profile products, launch new and improved products across our Hotel partner segments, build winning go-to-market strategies, and create strong and enduring product positioning and messages.

The Product Marketing Manager is responsible for identifying trends in partner performance and creating compelling ways to demonstrate the value of Expedia Groups products and solutions to partners. Critical to the success of the role includes developing a deep understanding of Expedia Group's hotel audiences and of our business and product strategies in particular around data and insights and to work closely with cross-functional teams to influence and optimize our roadmap.

In this role, you will:

• Understand the performance our hotel partners and be able to articulate the value of data and insights to them to drive enhanced product engagement.

• Develop market, customer, and competitive insights to help inform the product roadmap, business decisions, and positioning of your products

• Define cohesive launch strategies for new products or programs within the Hotels portfolio to drive awareness, adoption, retention and reactivation.

• Drive insight gathering through research and partner data to influence and direct the strategy across Product, Marketing and Strategy teams

• Craft core, need-based product positioning that can be leveraged by the global campaign teams, creative and UX content teams. Advise on messaging emphasis to best engage different partner segments.

• Develop a deep understanding of our hotel partners motivations, needs, pain points and habits, product preferences and purchase intent to generate recommendations

• Partners with product, marketing, customer support, sales enablement, and sales teams to drive adoption of key products and features

Experience and qualifications:

• 5+ years in product, product marketing, marketing, analytics and/or commercial experience, in a global organization, preferably in Travel.

• Demonstratable ability to simplify data and insights and turn them into compelling reasons to enhance partner engagement.

• Understanding of the commercial complexities that a Travel partner faces and can tailor recommendations accordingly to drive value.

• Ready to share and implement validated practices on day one, including a demonstrated ability to author and implement outstanding insights plans, positioning, messaging, segmentation, and strategic, impactful go-to-market and adoption plans.

• Has a passion for creative problem solving, using data and insights to underpin recommendations. Can make complex topics simple to digest.

• Highly functioning in ambiguous environments thanks to your unbridled curiosity and passion for unravelling complexity.

• Willing to learn and eager to partner, always ensuring you bring your peers along the journey.

• Ready to work collaboratively and transparently with senior stakeholders (VPs) across the business, presenting your work, plans and addressing core strategic questions.

• Able to capably handle numerous, complex decisions simultaneously, across multiple teams, time zones, and cultures.

The total cash range for this position in Austin is $110,500.00 to $155,000.00. Employees in this role have the potential to increase their pay up to $177,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual's knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee's passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises. 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you're confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.