Product Marketing Manager

Product Marketing Manager

Salary Range: $120,000–$160,000/year (Range shown is for U.S.-based employees in San Francisco, CA. Compensation outside the U.S. is adjusted fairly based on your country's cost of living.)

Equity Range: Up to 0.10%

Location: San Francisco, CA (Hybrid) OR Remote

Job Type: Full-Time (SF) OR Contract (Remote)

Experience: 3+ years

About Firecrawl

Firecrawl is the easiest way to extract data from the web. Developers use us to reliably convert URLs into LLM-ready markdown or structured data with a single API call. In just a year, we’ve hit millions in ARR and 70k+ GitHub stars by building the fastest way for developers to get LLM-ready data.

We're a small, fast-moving, technical team building essential infrastructure for the AI era. We value autonomy, clarity, and shipping fast.

About the Role

We're looking for a Product Marketing Manager to own the intersection of product, developer experience, and go-to-market. You'll be the connective tissue between what we build and how the world discovers it—coordinating launches, crafting messaging, and building systems that scale.

What You'll Do

• Own and coordinate product launches and Launch Weeks, managing multiple stakeholders, shifting timelines, and competing priorities across Product, Engineering, DevRel, and external partners

• Build GTM playbooks and messaging frameworks that work across different audiences—from indie hackers to enterprise teams

• Write technical content that serves developers' actual needs: launch assets, blog posts, documentation, and developer education materials

• Manage the monthly newsletter and collect product updates from teams across the company

• Use AI tools and LLMs to automate routine tasks, conduct market research, and analyze competitive positioning

• Write code utilities to track campaign performance, market trends, and developer sentiment

• Create partner onboarding workflows and coordinate joint marketing efforts across organizations with different planning cycles

• Build content and campaign systems that maintain quality during high-demand periods

• Conduct market research that provides actionable insights for product and marketing strategy

• Maintain brand consistency across multiple channels and partner collaborations

Who You Are

• 3+ years in product marketing, preferably at a developer-focused or B2B SaaS company (Seed–Series B experience a plus)

• You can write—both technically and persuasively—for a developer audience

• You're comfortable building systems from scratch and iterating fast

• You've coordinated cross-functional launches with multiple stakeholders and tight timelines

• You have a high-agency mindset: you see what needs doing and start knocking things down

• Bonus: You've written code (even simple scripts) and can navigate technical conversations

Benefits & Perks

Available to all employees

• Salary that makes sense — $120,000-160,000/year OTE (U.S.-based), based on impact, not tenure

• Own a piece — Up to 0.10% equity in what you're helping build

• Generous PTO — 15 days mandatory, anything after 24 days, just ask (holidays excluded); take the time you need to recharge

• Parental leave — 12 weeks fully paid, for moms and dads

• Wellness stipend — $100/month for the gym, therapy, massages, or whatever keeps you human

• Learning & Development - Expense up to $150/year toward anything that helps you grow professionally

• Team offsites — A change of scenery, minus the trust falls

• Sabbatical — 3 paid months off after 4 years, do something fun and new

Available to US-based full-time employees

• Full coverage, no red tape — Medical, dental, and vision (100% for employees, 50% for spouse/kids) — no weird loopholes, just care that works

• Life & Disability insurance — Employer-paid short-term disability, long-term disability, and life insurance — coverage for life's curveballs

• Supplemental options — Optional accident, critical illness, hospital indemnity, and voluntary life insurance for extra peace of mind

• Doctegrity telehealth — Talk to a doctor from your couch

• 401(k) plan — Retirement might be a ways off, but future-you will thank you

• Pre-tax benefits — Access to FSAs and commuter benefits (US-only) to help your wallet out a bit

• Pet insurance — Because fur babies are family too

Available to SF-based employees

• SF HQ perks — Snacks, drinks, team lunches, intense ping pong, and peak startup energy

• E-Bike transportation — A loaner electric bike to get you around the city, on us

Interview Process

1. Application Review

2. Intro Chat (~25 min)

3. Deep Dive (~30 min)

4. Paid Work Trial (1–2 weeks)

5. Decision

If you're a product marketer who can write for developers, coordinate chaos, and build systems that ship - let's talk.