Product Marketing Manager - Galaxyone

Who You Are:

We are seeking a highly capable Product Marketing Manager to own go-to-market strategy for our core retail platform products and features across fiat cash, crypto and brokerage services. You will lead new feature and product launches from 0 to 1, build repeatable launch systems, and collaborate closely with Product, Design, Growth, Performance Marketing and Legal & Compliance teams.

What You'll Do:

• Lead GTM strategy for new retail product features and enhancements within high-yield cash and investment products, crypto trading, and brokerage services, from campaign concept through launch to post-launch optimization and growth.
• Establish, document and continuously refine repeatable frameworks for campaign planning, product launches, acquisition and lifecycle marketing.
• Craft and own product positioning, messaging, and value propositions that resonate with crypto-native and mass affluent audiences.
• Partner with Lifecycle, Growth and Performance Marketing, and Legal & Compliance teams to translate product launches into measurable acquisition, activation, retention and revenue outcomes.
• Collaborate with Product & Design teams to understand user journeys, define launch requirements, draft product copy, identify friction points and shape feature marketing plans.
• Conduct market, competitive and audience research to inform positioning, promotions, segmentation and lifecycle strategy for our core platform products.
• Define, monitor and analyze KPIs and launch/campaign performance; iterate product marketing strategy based on insights and data.

What We're Looking For:

• 5+ years of experience in product marketing, growth marketing, or go-to-market strategy within fintech, crypto, or digital investing platforms.
• Proven track record of taking new products or features from concept to launch (0→1) and building scalable, repeatable GTM systems.
• Strong understanding of crypto trading, brokerage, and digital asset markets, with the ability to simplify complex concepts for broader audiences.
• Demonstrated success partnering cross-functionally with Product, Design, Growth, and Analytics to deliver integrated go-to-market campaigns.
• Analytical and data-driven approach to decision-making, with experience setting and tracking KPIs.
• Exceptional communication and storytelling skills, capable of articulating differentiated value propositions for sophisticated retail and accredited investors.
• Comfortable operating autonomously in a fast-paced, high-growth environment where precision and adaptability are key.

Bonus Points:

• Experience leveraging AI-driven tools and automation to improve marketing operations and go-to-market efficiency.
• Background in marketing to high-net worth individuals, account-based marketing (ABM) or B2B marketing, particularly in financial or crypto sectors.
• Familiarity with lifecycle automation, attribution modeling, and marketing analytics platforms.
• Understanding of compliance and regulatory considerations in financial product marketing.
• Passion for the evolving intersection of fintech, crypto, and modern investor behavior.

What We Offer:

• Competitive base salary and discretionary bonus
• Flexible Time Off (i.e. unlimited paid vacation days)
• Company paid Holidays (11)
• Company paid sick leave
• Company-paid health and protective benefits for employees, partners, and other dependents
• 3% 401(k) company contribution
• Generous paid Parental Leave
• Free virtual coaching and counseling sessions through Headspace
• Opportunities to learn about the Crypto industry
• Smart, entrepreneurial, and fun colleagues
• Employee Resource Groups

Apply now and join us on our mission to engineer a new economic paradigm.