Product Marketing Manager, Healthcare

The Product Marketing Manager is a key member of the Marketing team, responsible for developing and executing marketing strategies for new product launches and current portfolio.. This role involves working cross-functionally with Sales, Product Management, Corporate Marketing, and Technology teams, acting as the product expert. The ideal candidate will use customer understanding and data analysis to guide product decisions, optimize campaigns, and maximize market impact.

Can be located in the Winston Salem, NC corporate headquarters or other offices.

Primary Responsibilities:

• Market Research: Conduct research, competitive analysis, and gather customer feedback to identify trends and opportunities.

• Product Positioning: Translate customer insights into compelling product positioning, messaging, and sales tools.

• Product Roadmap: Collaborate with product management to ensure customer needs influence product development.

• Product Launches: Develop and execute comprehensive go-to-market plans for product launches, working with various teams (product, sales, services, solution architects).

• Sales Support: Provide sales collateral, talking points, and marketing support, ensuring timely product launches.

• Messaging & Value Proposition: Create strong value propositions and messaging tailored for target audiences.

• Cross-functional Alignment: Ensure all relevant teams are aligned on product marketing objectives.

• Performance Measurement: Define and monitor key performance indicators (KPIs) for campaigns and launches, using data to refine strategies.

• Customer Advocacy: Act as the customer's voice within the organization, partnering with data and product teams to achieve business goals.

• Strategic Contribution: Contribute to roadmap ideation, gather customer feedback, support prioritization, and assist with revenue projections.

• Decision Making: Independently gather information to support higher-level decision-making for simple problems.

• Stakeholder Communication: Communicate with internal stakeholders (Product Marketing Managers, leadership, Product Management, Sales, Client Services) and act as the primary contact for product-related questions.

• Sales Enablement: Create materials to motivate sales and outbound marketing teams.

• Presentations: Deliver executive-level presentations on products/features, collaborating with other Product Marketing Managers and leadership.

• Relationship Building: Develop productive internal and external working relationships.

• Customer Engagement: Engage with customers, in partnership with Sales, to present product value and answer launch-related questions, involving Product Management for technical discussions.

• Feedback Collection: Collect customer feedback via Sales to inform product strategy, including pricing and packaging.

• Mentorship: Opportunity to mentor junior team members and assist with training new hires.

Additional Responsibilities:

• Performs other assigned duties.

• Complies with all policies and standards.

Required Qualifications:

• Bachelor's degree in business, marketing, or a related field.

• 4-6 years (or 3-5 years) of related work experience, preferably marketing financial or technical services for manufacturers or retailers, or an equivalent combination of experience and training.

• Experience in online advertising or social media marketing is a plus.

• Proven ability to deliver high-quality presentations.

• Demonstrated capacity to communicate complex concepts.

• Ability to approach work with both a product and client mindset.

• Highly curious and self-learning individual.

• Proficiency in Microsoft Office and Google suites.

Physical Demands:

• Regularly use hands, reach with hands/arms, talk/hear, and read instructions.

• Occasionally stand, kneel, stoop, and lift 20 pounds.

• Regularly view items at close range.

Individual Competencies:

• Influence: Function-level impact.

• Authenticity: Departmental oversight, including goal setting, budget, and results.

• Innovative: Analytical decision-making.

• Accountability: Organization-wide responsibility.

• Urgency: Expertise in their discipline and understanding of others.

• Teamwork: Advanced communication for team leadership.

• Communication: Contributes to team strategy.

• Adaptable: Makes conclusions based on experience and judgment.

As an Inmar Associate, you:

• Prioritize clients, demonstrating a positive attitude and willingness to meet their needs.

• Treat clients and teammates with courtesy and tact, communicating effectively to delight and retain clients.

• Build collaborative relationships and work cooperatively to achieve objectives.

• Set and achieve aggressive goals with urgency and accountability.

• Focus on achieving results with flawless execution, meeting quality and productivity standards.

• Support a safe work environment by following safety rules and reporting hazards.

#LI-BA1

At Inmar, we put people first and that means empowering our associates to thrive at every stage of life and career. Our comprehensive and competitive benefits package is thoughtfully designed to support a wide range of lifestyles and life stages.

Eligible associates have access to:

• Medical, Dental, and Vision insurance

• Basic and Supplemental Life Insurance options

• 401(k) retirement plans with company match

• Health Spending Accounts (HSA/FSA)

We also offer:

• Flexible time off and 11 paid holidays

• Family-building benefits, including Maternity, Adoption, and Parental Leave

• Tuition Reimbursement and certification support, reflecting our commitment to lifelong learning

• Wellness and Mental Health counseling services

• Concierge and work/life support resources

• Adoption Assistance Reimbursement

• Perks and discount programs

Please note that eligibility for some benefits may depend on your job classification and length of employment. Benefits are subject to change and may be governed by specific plan or program terms.

We are an Equal Opportunity Employer, including disability/vets.

Recruitment Fraud Notice: Recruitment fraud is an increasingly common scam where individuals pose as employers to offer fictitious job opportunities. Scammers sometimes impersonate Inmar recruiters on LinkedIn and other channels. We will never ask for payment or sensitive personal information during the hiring process. Verify any role on our official Workday Careers site and learn how to spot scams in our full notice.

This position is not eligible for student visa sponsorship, including F-1 OPT or CPT. Candidates must have authorization to work in the U.S. without the need for employer sponsorship now or in the future.