
Product Marketing Manager - Compliance
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Job Description
- Lead Go-to-Market Strategy & Integration: Build end-to-end alignment between compliance stakeholders and business objectives to drive revenue goals. This includes developing a deep understanding of the compliance industry, its customer base, and the competitive landscape to build cross-channel marketing communication strategies.
- Own Content and Messaging: Serve as the strategic owner for writing, designing, and stewarding content and messaging, ensuring the value proposition of acquired compliance companies is seamlessly integrated into the overall ReSource Pro brand. Conceptualize and create engaging content for all digital channels, including the website, blog posts, social media, and email campaigns.
- Drive Campaign Execution & Growth: Lead the creation and implementation of integrated marketing campaigns across various channels (search engines, social media, ABM, events, etc.) designed to execute a digital customer journey, convert audiences, and achieve quarterly goals.
- Manage Cross-Functional Alignment: Own the project management of growth and integration initiatives, ensuring teams across marketing are activated and aligned to meet deadlines and key performance indicators (KPIs). You will manage cross-functional communication and ensure all initiatives are delivered in a cohesive, customer-centric way.
- Collaborate and Problem Solve: Work with and enable internal go-to-market teams, including sales, product, and operations, and demonstrate an ability to work through complex problems and present solutions to audiences at every level.
- 7+ years of experience with B2B Marketing.
- 5+ years of experience managing and executing content and digital strategies.
- Strategic thinking and planning skills with a proven track record of executing high-impact, results-oriented integrated marketing campaigns.
- Excellent content creation and deployment skills, including managing marketing team inputs.
- Strong project management skills with the ability to juggle multiple projects and deadlines, preferably with experience in Wrike or a similar project management tool.
- Strong influencing skills and the ability to motivate cross-functional teams and drive best practices in a fast-paced, dynamic, and matrixed environment.
- Insurance industry experience is a plus.
- 100% paid employee health insurance available on Day 1
- Eligible for all medical, dental, and vision benefits on Day 1
- Remote positions are Internet stipend-eligible
- 401k with employer match, vested on Day 1
- HSA/FSA available
- Long Term and short-term disability employer-provided
- Generous PTO plan with paid holidays + floating holidays
- Development and growth opportunities
- Comprehensive wellness program and prioritization of employee health
- Behavioral interview with Talent Acquisition
- Online talent assessment
- Hiring Manager interview
About ReSource Pro:
Focused exclusively on the insurance industry, ReSource Pro is the trusted partner insurance organizations rely on to optimize performance, streamline operations and process engineering, and drive growth. Serving 2,000+ carriers, brokers, wholesalers, and MGAs, ReSource Pro is a recognized market leader in insurance workflow optimization, data and technology services, and strategic operating model transformation. Maintaining a 96%+ client retention rate for over a decade, ReSource Pro is the only firm serving the insurance industry to have earned a spot on the Inc. 5000 list 16 times—placing it among the top 0.02% of repeat honorees across all sectors in the Inc. list’s 40+ year history.
Equal Employment Opportunity Policy
ReSource Pro provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
