Product Marketing Manager

About Us

Rho is the modern banking platform built for startups. Open accounts in minutes, issue cards, manage expenses, pay bills, and close the books – all in one connected platform backed by real human support.

About the Role

We’re hiring a Product Marketing Manager to make sure the products we ship are seen, understood, and adopted by founders building startups. You’ll report to the VP of Marketing and serve as the glue between Marketing and Product, helping Rho’s roadmap cut through the noise and stay top of mind for founders. You'll own launches end-to-end, from beta through post-launch growth. You’ll measure success through impressions, adoption metrics in Looker, and conversion rates on product pages. You’ll build systems that make launches consistent and measurable, use AI-powered workflows to scale your output, and ensure every release has a clear story and real impact. You’re a trusted partner to Product, Marketing, and Sales. You bring a strong sense of taste, sharp judgment, and a clear understanding of how founders discover and adopt tools that help them move faster.

Responsibilities

• Own product launches from beta through post-launch adoption, ensuring each release reaches founders and drives measurable impact.

• Partner closely with Product to plan positioning, launch strategy, and audience targeting.

• Collaborate with the Storytelling and Marketing teams to create high-quality, attention-grabbing content that builds awareness and reinforces Rho’s reputation for excellence.

• Build systems and workflows that make launches consistent, measurable, and scalable.

• Develop clear, founder-focused messaging and positioning that connect product value to customer need.

• Work with Growth and Sales to align creative, campaigns, and distribution around shared goals.

• Measure performance through impressions, adoption metrics in Looker dashboards, and conversion rates on product pages.

• Use AI tools to automate research, testing, and production, operating with the efficiency of a larger team.

• Create sharp, creative briefs and assets that translate technical features into compelling, founder-relevant stories.

• Build repeatable systems for transforming customer and market insights into effective product positioning and actionable go-to-market learnings.

Qualifications

• 5–8 years of product marketing experience in SaaS or fintech.

• Proven success leading product launches and scaling adoption through sharp, consistent storytelling.

• Strong writing and narrative skills; able to communicate complex ideas clearly and persuasively.Deep collaboration experience with content, storytelling, and creative teams to craft campaigns that earn attention and build brand reputation.

• Strong sense of taste on the content side; confident in developing and evaluating creative ideas that resonate with founders.

• Understanding of how modern marketing earns attention in a crowded, fast-moving landscape.

• Comfortable discussing funnel metrics, adoption data, and technical product details.

• Experienced in using AI tools to improve speed, quality, and consistency across workflows.

• Highly organized, detail-oriented, and capable of managing multiple launches simultaneously.

• Trusted partner to Product, Marketing, and Sales with the ability to influence through clarity and execution.

Compensation & Benefits

Our people are our most valuable asset. The salary range for this role is $140,000–$200,000. Base salary may vary depending on relevant experience, skills, and business needs. In addition to base pay, Rho offers equity, healthcare benefits, and paid time off.

Diversity is a core value at Rho. We’re passionate about building and sustaining an inclusive and equitable environment for all those involved with our mission, including employees, contractors, candidates, customers, and vendors. We believe every member of the Rho community enriches our ability to provide a broad range of ways to understand and engage with the market, identify problems, and drive solutions that align with our mission. We welcome all qualified applications and support each of our Rho’ers with ongoing professional growth opportunities.