Product Marketing Manager

About Us

Rho is the modern banking platform built for startups. Open accounts in minutes, issue cards, manage expenses, pay bills, and close the books – all in one connected platform backed by real human support.

About the Role

We’re hiring a Product Marketing Manager to make sure the products we ship are seen, understood, and adopted by founders building startups. This role is central to Rho’s shift toward product-led growth, ensuring founders can discover, understand, and adopt new capabilities through the product and its public surfaces, not just through sales and marketing.

You’ll report to the VP of Marketing and sit at the center of Product, Marketing, and Sales, owning launches end-to-end from beta through post-launch growth. Your job is to turn Rho’s roadmap into clear, public narratives that cut through the noise, shape how founders understand what Rho does, and drive real usage. You’ll measure success through impressions, adoption metrics in Looker, and conversion on product pages, and you’ll build systems that make launches consistent, repeatable, and measurable.

This is not a handoff role. In a lean org, you’ll often be the driver, translating raw product updates into founder-relevant stories across product pages, email, social, in-product surfaces, and sales enablement. You’ll partner closely with Product and Growth to define positioning, intended usage, launch strategy, and in-product adoption, and work with Marketing, Storytelling, and Sales to ensure every release lands with clarity and impact. You bring strong taste, sharp judgment, and a clear point of view on how founders discover, evaluate, and adopt tools that help them move faster, and you use modern, AI-powered workflows to operate with the leverage of a much larger team.

Responsibilities

• Own product launches end-to-end, from positioning and beta through public release and post-launch adoption, ensuring every release reaches founders and drives measurable usage.

• Define and maintain founder-focused positioning and intended usage, partnering with Product early to shape launch strategy, audience targeting, and narrative clarity.

• Turn product updates into clear, public stories across product pages, email, social, in-product surfaces, and sales enablement, acting as the primary driver in a lean org.

• Build repeatable launch systems and workflows that make product marketing consistent, scalable, and measurable, using AI-powered tools to operate with high leverage.

• Measure and optimize performance through impressions, adoption metrics in Looker, and conversion on product pages, turning insights into ongoing improvements in messaging and go-to-market execution.

Qualifications

• 5–8 years of product marketing experience in SaaS or fintech, with clear ownership over positioning, launches, and post-launch adoption.

• Track record of shipping product launches that earned real attention and drove self-serve usage and adoption, not just announcements or decks.

• Exceptional writing and narrative judgment, able to translate complex product capabilities into clear, founder-relevant stories that perform publicly.

• Strong creative taste and point of view, confident shaping, evaluating, and refining ideas that resonate with founders in modern channels.

• Fluent in using data to guide decisions, comfortable with funnel metrics, adoption dashboards, and product-level performance analysis.

• Hands-on experience using AI tools to accelerate research, testing, and production without sacrificing quality or clarity.

• Highly organized operator, able to manage multiple launches simultaneously in a fast-moving, low-support environment.

• Trusted cross-functional partner who influences through clarity, judgment, and consistent execution, not hierarchy.

Compensation & BenefitsOur people are our most valuable asset. The salary range for this role is $140,000–$160,000. Base salary may vary depending on relevant experience, skills, and business needs. In addition to base pay, Rho offers equity, healthcare benefits, and paid time off.Diversity is a core value at Rho. We’re passionate about building and sustaining an inclusive and equitable environment for all those involved with our mission, including employees, contractors, candidates, customers, and vendors. We believe every member of the Rho community enriches our ability to provide a broad range of ways to understand and engage with the market, identify problems, and drive solutions that align with our mission. We welcome all qualified applications and support each of our Rho’ers with ongoing professional growth opportunities.