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Product Marketing Manager / Product Marketing Lead

Zero HashNew York, NY

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Overview

Schedule
Full-time
Career level
Director
Benefits
Career Development

Job Description

About the Job

We are hiring a Product Marketing Manager to lead how we position, package, and communicate zerohash's rapidly evolving product roadmap. Reporting to the CMO, you will be the connective tissue between Product, Marketing and Revenue-turning complex capabilities into simple, compelling narratives that help partners understand what we've built, why it matters, and how it accelerates their business.

This role is ideal for someone who thrives in a high-velocity environment and knows how to translate technical updates into customer-facing storytelling. You will own messaging frameworks, partner-launch narratives, GTM strategy for new features, and the ongoing drumbeat that showcases zerohash's innovation and partner successes.

Responsibilities

  • Product Storytelling & Positioning

  • Develop clear, differentiated messaging for zerohash's full product suite across Trade, Transact, and Tokenize lines of business (and their sub-products).

  • Translate complex technical features into simple narratives tied to partner value, market trends, and business outcomes.

  • Maintain and evolve our product positioning as the leading infrastructure platform powering stablecoins, crypto, and tokenization.

  • Roadmap Translation & GTM

  • Partner closely with Product Leadership to understand upcoming releases, roadmap themes, dependencies, and customer impact.

  • Build and lead GTM plans for new features, including positioning, competitive framing, and content required for sales, success, and marketing.

  • Package product updates for internal teams and external audiences (press, partners, prospects).

  • Partner Launch Marketing

  • Develop partner-facing messaging for major announcements to drive product education, adoption, and affinity.

  • Create launch materials including value propositions, FAQs, one-pagers, solution briefs, and sales enablement tools.

  • Support joint marketing initiatives with key enterprise partners.

Requirements

  • 3-5 years in product marketing at a B2B fintech, payments, or crypto infrastructure company (required for success in this role).
  • Experience supporting fast-moving product teams and building GTM motions for technical products.
  • Background in payments, digital assets, stablecoins, or brokerage technology is a significant plus.

Skill & Attributes

  • Strong storyteller who can turn complex infrastructure products into accessible, compelling narratives.
  • Ability to think strategically while executing quickly and independently.
  • Comfortable working cross-functionally in a technical, high-growth company.
  • Strong writing, structuring, and messaging development skills.
  • Analytical and detail-oriented, with strong instincts around positioning and audience needs.
  • Curious, proactive, and energized by emerging categories and constant product innovation.

Why zerohash

  • Be at the center of one of the most transformational shifts in financial infrastructure: stablecoins, tokenization, and onchain financial services at global scale.
  • Work directly with execs, product leaders, and marquee enterprise partners.
  • Shape how the next generation of banks, brokerages, fintechs, and payment companies bring digital assets to millions of users.
  • High ownership, high visibility, and the opportunity to build category-defining narratives in a market that's accelerating globally.

Benefits

  • Chance to earn equity
  • Maternity & Paternity leave
  • WeWork Membership
  • WFH Yearly Stipend
  • L&D Stipend (after 6 months)

About zerohash

zerohash is a B2B embedded infrastructure platform that allows any platform to integrate digital assets natively into their own customer experience quickly and easily (a matter of API endpoints). We power neo-banks, broker-dealers, and payment groups to offer digital asset trading and custody, crypto-backed rewards and round-ups programs as well as yield through staking and DeFi and NFTs. zerohash is a FinCen-registered Money Service Business as well as a regulated Money Transmitter that can operate in 51 US jurisdictions. zerohash is also regulated as a Canadian MSB.

Our thesis is very simple: every financial services firm will offer digital assets within the next 2 years and will do so through platforms such as zerohash. zerohash is defining the new FinTech vertical of digital-assets-as-a-service.

Clients include MoneyLion, Wirex, Deserve, MoonPay, tastytrade, Drivewealth. Backed by Point72 Ventures, NYCA, Bain Capital, tastytrade.

The zerohash Culture

All zerohash employees are guided by the following characteristics and core principles:

  • Independence/Ownership- An ability to work autonomously. Join zerohash, pitch ideas, and shape the work you do.
  • Passion- We are innovating quickly and challenging the status quo. We want you to think big, be creative and make a difference every day.
  • Collaborative- A good attitude and respect for others. We're teammates, not co-workers. Everything we do is a shared success and equally a shared failure - we talk in terms of "we" not "me".
  • Initiative- An ability and passion for learning and asking questions. We will champion you, challenge you and push you to achieve your best - and we expect you to do the same.
  • Empathy- An ability to listen, respect, and understand your co-workers, customers, and everyone you interact with no matter how different they are to you.
  • Adaptability- An ability to respond quickly. We are in a fast-paced industry and so we expect you to be creative when solving a new problem and comfortable under pressure.
  • Transparency- We believe that transparency is critical to empowering everyone to make the best decisions, both the company to its people and vice versa.
  • Integrity- Integrity creates trust. As both an organization collectively and as individuals, it is our most valuable asset.

Follow us

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We've recently seen an increase in individuals impersonating zerohash recruiters to target job seekers. Please stay vigilant and keep the following in mind to ensure you are communicating with the real zerohash team:

  • Verified Emails Only: Official outreach will only come from a @zerohash.com email address.
  • No Messaging Apps: We will never contact you via unsolicited text messages, WhatsApp, or Telegram.
  • Official Applications: Only apply directly through our careers webpage (zerohash.com/careers) or zero-hash.breezy.hr.

See something suspicious?

If you want to verify an interview request or report a fake job posting or suspicious communication, please contact us immediately at talent @zerohash.com. This email is for fraud reports only. Candidate application inquiries will not be responded to.

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