Program Manager – Behavior Change and Public Health Communications

Blueprint Creative GroupBoston, MA

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Overview

Schedule

Full-time

Career level

Director

Remote

Hybrid remote

Benefits

Career Development

Job Description

You must be Massachusetts-based. Direct emails will be ignored and disqualified.About Us:Blueprint Creative Group is expanding our Massachusetts team to deliver statewide health equity and safety initiatives across the state. We are looking for a mission driven Program Manager who lives and breathes social marketing, behavior science, and multicultural engagement. You will own end-to-end delivery of omnichannel campaigns that move audiences from vaccine hesitant parents to distracted drivers, from awareness to action.Position Overview:Blueprint seeks a senior Marketing Communications Manager to oversee and run statewide education and awareness programs. This role combines account management, communications, stakeholder engagement, school-based programming, and event operations. You’ll own day-to-day delivery, from strategy to execution for statewide digital and earned media campaigns (health, transit, tourism).We offer remote with hybrid/in-office flexibility.

What You’ll Do

Lead 360° public health programs from research, strategy, creative, media, events, and analytics and ensuring every milestone, budget line, and KPI is met.
Translate behavior theory into practice and apply social norms and behavior change frameworks to campaign messaging, segmentation, and channel mix.
Manage integrated teams of strategists, creatives, media buyers, web developers, and community outreach specialists.
Partner with stakeholders across state agencies, municipal health departments, community-based organizations, and faith-based coalitions to co-create culturally fluent interventions.
Own data & evaluation. Design baseline surveys, set KPIs, and deliver dashboards that track reach, engagement, and behavior outcomes such as seat belt use or vaccination uptake.

What You Bring

7+ years managing large public health or safety campaigns for government, community organizations, or agency clients.
Demonstrated success reducing risk behaviors or improving health outcomes.
Deep knowledge of behavior change models, health equity frameworks, and Plain-Language principles.
Education: Master’s in Public Health (MPH), Behavioral Science, Health Communication, or equivalent experience.
Soft skills: persuasive presenter, consensus builder, flawless project manager (PMP, CAPM, or Scrum certification a plus).
Languages: Spanish, Portuguese, or another prevalent Massachusetts language highly valued.

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FAQs About Program Manager – Behavior Change and Public Health Communications Jobs at Blueprint Creative Group

What is the work location for this position at Blueprint Creative Group?

This job at Blueprint Creative Group is located in Boston, MA, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Blueprint Creative Group?

Employer has not shared pay details for this role.

What employment applies to this position at Blueprint Creative Group?

Blueprint Creative Group lists this role as a Full-time position.

What experience level is required for this role at Blueprint Creative Group?

Blueprint Creative Group is looking for a candidate with "Director" experience level.

What benefits are offered by Blueprint Creative Group for this role?

Blueprint Creative Group offers Career Development for this position. Actual benefits may vary depending on the employer's policies and employment terms.

What is the process to apply for this position at Blueprint Creative Group?

You can apply for this role at Blueprint Creative Group either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.