Regional Director Of Personal Training
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Overview
Job Description
Benefits:
401(k) matching
Bonus based on performance
Dental insurance
Employee discounts
Health insurance
Opportunity for advancement
Training & development
Vision insurance
About the Role
Project Lift is hiring a Regional Director of Personal Training for each of our operating regions. This is a hands-on leadership role focused on developing Personal Trainers, improving training quality, and supporting PT Sales Managers across Retro Fitness clubs.
We're looking for a leader who loves coaching trainers, improving client experience, and building a strong, service-driven PT culture.
What You'll Do
Develop and coach Personal Trainers on session quality, cueing, programming, and communication
Lead hands-on training, workshop days, and weekly development sessions
Provide dotFIT supplementation training and integrate it into PT coaching
Support PT Sales Managers with Welcome Workouts, pacing, follow-up, and PT sales flow
Visit clubs 3 days per week to shadow sessions and coach PT teams
Ensure clubs meet key PT performance standards (WW booking, show rate, close rate)
Lead a Quarterly PT Academy for all PTs and PT Sales Managers in the region
Partner with Regional Managers and Club Managers on staffing and PT execution
Track PT performance and submit weekly updates to leadership
What Success Looks Like
Trainers delivering consistently high-quality sessions
Strong client retention and renewal results
PT Sales Managers supported and aligned on execution
Clear development paths for trainers within the region
PT EFT and PIF revenue goals achieved
A positive, accountable PT culture across all clubs
What You Bring
3+ years of multi-club Personal Training leadership
Strong coaching and training ability-comfortable developing PTs at all levels
Experience with PT sales, Welcome Workouts, and client retention
dotFIT knowledge (or willingness to become certified quickly)
Nationally accredited PT certification (NASM, ISSA, ACE, NSCA, ACSM, AFAA)
CPR/AED certification
Ability to travel across your region 3 days per week
Strong communication, organization, and leadership presence
CompensationBase salary + Annual bonus, paid quarterly
About Project Lift - Retro Fitness
Project Lift operates Retro Fitness clubs across Texas, Florida, and New York, backed by BlackRock. Our mission is to build high-performing, service-first clubs where PT teams are developed, supported, and empowered to impact members' lives.
If you're passionate about developing PT talent and love being in the clubs, we'd love to speak with you.
Flexible work from home options available."
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