Regional Marketing Manager

Location

Las Vegas, NV

About the Role

TheNevada-basedMarketing Manager develops and implements marketing strategies that drive the success oftheBetMGMmobile and retail business across the entirety of the Las Vegasvalley.  The primary focus of this role will berooted in execution -working closely with the MGM Resortscorporate andpropertymarketingteamsto integrateandactivatethe BetMGM brand throughout the 9strip-basedproperties in which BetMGM operates retail sportsbooks.This role will require regular weekly visitation to each of the physicalLas Vegasproperty and sportsbook locationsto ensure brand standards are continuously upheld and thatthe marketing communicationmaterials on display representalignment with current companyinitiatives and strategicfocal points.

The Marketing Manager will cultivate andmaintaina strong, productive collaborative relationship withnot onlyall verticalsofthe BetMGM organization,but with counterparts atMGM Resorts Internationalas wellas a variety of different external vendor and partnership contacts.Throughleveraginga combination of these relationships, this role willalsobe responsible foridentifying, developing,executingand analyzingon andoff property events and activationsas the business needsdictate/demand.

Responsibilities

• Analyzeandinterpretexisting dataandreportingtoevaluate pastresultswhile alsoidentifyingopportunities forfuturetactics aligning with larger departmental and company objectives

• Partner closely withNevada marketing manager counterpartto strategicallycollaborate on time-sensitiveprojects– continuously prioritizing(and re-prioritizing)tasks as the business demands

• Fully maintainBetMGM’s highest level of brandstandards through deployment of a variety of print and digital property marketing materials across the entire Nevada portfolio

• Serve asa keyliaison for BetMGM to all MGM Resorts property and corporate team members

• Workcollaborativelyacross entire Regional Marketing department toensureconsistenciesin the retail environmentacrossjurisdictions

• Coordinate with MGM property teams andotherexternal partners toplan andexecute BetMGMsponsoredbrand activations both on property and throughout Southern Nevada

• Curate and execute marketing andeventactivation strategies aimedatmaximizing mobileacquisition while adhering to all BetMGM, MGM Resorts and NGCB regulatory and compliance requirements

• Work across multiple channelsand customer touchpointsto ensure consistency inbrandingandvariedmessagingstrategybased on thewhenduringthetripthemarketingtouchpointlives

• Work with the BI and analytics team to evolve omni-centric reporting andKPI tracking 

• Serve aslocalexpertisefor rest of organization –highlighting to the rest of the organization any unique or distinct elements characteristic of Las Vegas customer mix and mobile journey

• Oversee,maintainandcontinuallyevolve retail operational signage– with the retailcustomerexperience in mindto mitigate confusion and alleviate sportsbook counter congestion

• Maximize the value of team and league partnerships assetsin alignment with company and departmentalobjectivesthrough various on and off property activation concepts

• Evaluate marketing efforts on an ongoing basis by interpreting data,identifyingtrends, and making actionable recommendations for continual improvement.

• Maintain industry and competitive landscape knowledge​

• Research and evaluate new internal and external opportunities related to sports and mobile gaming in assigned markets, providing strategic recommendations to department leadership 

• Perform other job-related duties as assigned.

Essential Functions

• Knowledge of sports wageringterminology,generalsports markets and odds​

• Understanding of various Nevada sports betting customer cohorts (locals, transients, mass, VIP, etc.)and characteristics of each

• Ability to read and interpretall types of reporting and analytics to draw conclusions and craft recommendations rooted in data/past results

• Must be able to clearlyunderstandanddelivermessages essential toBetMGM company goals, cooperation, and team buildingacross multiple organizations

• Must be able to createandmaintaincollaborativeworking relationshipsfocusedonthe valueaddsforBetMGM and the MGM Resortsorganizations

• Must have theability to find the source of a problem and develop an effective andtimelysolution

• Must have the ability to adjust to and embrace change while working in a fast-paced and constantly evolving environment

• Must have the ability to analyze historical dataandreportingto predict future events to improve business decisions and solve organizational problems

• Must be able to stand, walk, bend, reach, lift to 10 pounds withoutassistance, andoperatecomputers and other technological devices for extended periods of time

• Must have the abilityto listen to and understand other people's needsthroughinterpersonal skillsfocused onteamworkand collaboration

Qualifications  

• Five (5)+years’ experience in one of the following fields: sports betting, gaming industry, interactive gaming, marketing, hospitality, and/or any other related field 

• Strong understanding and experience working with data, reporting and analytics

• Sports, interactiveand/or brandmarketingexperiencepreviouslyworking ina Las Vegasmegaresort and casinosetting stronglypreferred

• Demonstrated ability to plan, organize, and simultaneously execute multiple projects across multiple channels with timeliness and accuracy

• Bachelor’s degree in a related field preferred 

• Expert level communication skills – both with internal and externalcontacts

• Comfortable in collaborating withand lead presentations forinternal and external business partners at a wide range of varying seniority levels

• Highly proficient inall Microsoft Office tools

• Must be Las Vegas based and open to regular strip property visitation

• Strong process and project management skills

• Ambitious self-starter, proactive and passionate about delivering projects

• Strong attention to detail and enjoyment of problem-solving

• Do-what-it-takes attitude, willing to dive in andfigure it out

• Comfortable withambiguityand adaptive to change

• Ability to gain andmaintaina Gaming License through the proper regulatory body as a condition of hire and continued employment