Regional Marketing Manager - New Developments

Position Summary

We are seeking an experienced, results-driven Regional Marketing Manager - New Developments to lead marketing strategy and execution for new multifamily communities in pre-development and lease-up phases. This role is responsible for creating and driving innovative, data-informed marketing campaigns that generate qualified traffic, accelerate leasing velocity, and support brand awareness and positioning in the market.

The ideal candidate thrives in a fast-paced environment, understands the lifecycle of multifamily development, and can seamlessly align marketing efforts with operational goals during a property's most critical stages.

Key Responsibilities

• Strategic Planning:

Develop and execute customized marketing plans for each lease-up project, tailored to specific markets, audience segments, and project timelines.

• Brand Development:

Partner with internal and external resources to establish branding, naming, and identity for new developments.

• Pre-Lease & Launch Marketing:

Execute digital and print campaigns, website development, social media, signage, event planning, and outreach initiatives to build buzz and drive traffic pre-opening.

• Traffic & Lead Generation:

Manage digital advertising, SEO/SEM, listing syndication, ILS strategies, and local outreach to ensure a healthy leasing pipeline.

• Vendor Management:

Coordinate with creative agencies, signage vendors, photographers, staging providers, media buyers, and other third-party partners to execute campaigns on time and on budget.

• Collaboration with Operations:

Work closely with on-site teams, construction, and regional leadership to align marketing efforts with leasing timelines, pricing strategy, and operational goals.

• Performance Reporting:

Track key performance metrics such as traffic sources, cost per lead, conversion rates, and occupancy pace; optimize strategies accordingly.

• Market Research:

Conduct competitive analysis and stay current on local market trends to position communities effectively and identify unique selling points.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field
• 3-5+ years of experience in multifamily marketing, with a strong focus on lease-ups or new developments
• Proven track record of successful marketing campaigns and driving lease-up velocity
• Experience with property management systems and marketing platforms
• Strong project management and organizational skills
• Exceptional written and verbal communication abilities
• Ability to travel to properties during pre-leasing and active lease-up phases
• Creative thinker with a results-oriented mindset and an eye for detail

Preferred Qualifications

• Experience working with luxury or suburban lease-up assets
• Knowledge of current trends in digital marketing, social media, and influencer partnerships in the real estate space
• Google Analytics or similar certification is a plus

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