Regional Marketing Manager - Northeast

Note to applicants: This role is a remote, field based position that will require traveling around the New York and Long Island area.

Who You Are:

As Nutrabolt's Regional Marketing Manager of the Northeast region, you will be crucial to growing the C4 Energy and Bloom brands in the Northeast. Reporting to the Integrated Local Marketing VP, the Regional Marketing Manager is responsible for being a strategic leader and overseeing all aspects of the marketing program in their assigned region.  This entails creating a localized playbook that ladders up to the brand priorities, leading Field Marketing teams to connect with target consumers, and executing in market activity in partnership with local sales and DSD partners' business priorities. You are the face, voice, and expert of your region providing a localized perspective that allows the Nutrabolt brands to show up authentically. The Regional Marketing Manager will be responsible for the 360 approach to the market and for measuring effectiveness of the program optimizing for areas of success and implementing change in areas needing improvement.

What You're Good At:

• Develop strategic plans to reach consumers and authentically connect them to the C4 Energy and Bloom brands, putting the right cans in the right hands
• Provide input on our go-to-market strategies for new product launches and brand campaigns to maximize reach in the regional and local markets
• Collaborate with key stakeholders (internal and external) to localize national campaigns and product launches
• Build strong relationships with Beverage Sales and DSD partners in your territory to align with strategies and drive sales
• Establish objectives, KPIs, and priorities for downline while providing strategic direction and motivation
• Drive growth in household penetration and velocity across key retail accounts and regional markets
• Research and secure strategic partnerships, athletes, and influencers for events and other sampling activities
• Coordinate event logistics and work with Field Marketing Manager on scheduling brand ambassador team to support planned events

What You Contribute:

• Bachelor's degree in Marketing, Communications, Business, PR or related field
• 5+ years of experience in field and/or experiential marketing
• Experience in CPG or Beverage; working with Beverage DSD's and / or direct experience with Big Geyser is a plus
• Has demonstrated leadership ability
• Demonstrates exceptional interpersonal, communication, and collaboration skills
• Extremely organized and can juggle multiple, competing priorities
• Creative and resourceful; can resolve issues/problems that may come up in the field
• Can think and plan strategically and holistically but also demonstrates exceptional attention to detail
• Self-motivated and problem solver
• Must be willing to work nights and weekends and travel within the designated territory

Why Nutrabolt?

Wellness Benefits

Nutrabolt cares about our teammates' physical, mental, and financial wellness by providing benefits like: competitive health insurance, life insurance, mental wellness programs, 401K matching, and a monthly fitness allowance.

Lifestyle Perks

With our 'Work Your Way' program, we offer workstyle flexibility, unlimited vacation paid time off, volunteer time off, and a home office stipend when hired. You'll get discounts on C4 Energy, Cellucor, and XTEND products, too!

Family Support

Reach your full potential at work by taking care of all loved ones at home with Nutrabolt's paid parental leave, childcare benefits, pet insurance, group legal benefits, and more.

Employment type: Full-time