Remote Ad Tech & Platform Manager

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Signet Jewelers is the world's largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under the iconic brands: Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda, Rocksbox, JamesAllen.com and Diamonds Direct. We are a people-first company and this core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve. People – and the love their actions inspire – are what drive us. We’re not only proud of the love we inspire outside our walls, we’re especially proud of the diversity, inclusion and equity we’re inspiring inside. There are dynamic career paths awaiting you – rewarding opportunities to impact the lives of others and inspire love. Join us!

REMOTE Opportunity ORHYBRID Opportunity in Northeast, OH or DFW, TX

We are looking for a Ad Tech and Platform Manager to join our Marketing Technology team and help power the digital performance of our leading retail brands. In this role, you’ll be responsible for monitoring and maintaining the health of our paid media tracking infrastructure, ensuring high-quality signal capture across all major platforms.

This position plays a critical role in supporting accurate measurement, media efficiency, and digital customer insights across our ecommerce and omnichannel footprint. You’ll work cross-functionally with media, analytics, and web teams to maintain a clean and reliable data foundation that enables smarter targeting, better attribution, and optimized marketing ROI.

Responsibilities

• Monitor and maintain the health and integrity of paid media tracking across retail media platforms (Meta, Google, TikTok, Snapchat, Pinterest, etc.)
• Ensure accurate signal flow between ad platforms, our websites (ecommerce and brand), tag management systems, and analytics platforms
• Proactively detect and resolve issues related to broken tags, signal loss, or attribution discrepancies in partnership with media and analytics stakeholders
• Maintain clear documentation for platform configurations, pixel/tag mappings, and signal validation routines across campaigns and channels
• Coordinate closely with the tag implementation lead (e.g., Adobe Launch owner) to action required updates, fixes, or new instrumentation
• Stay up to date with platform changes (e.g., Meta’s CAPI, Google’s Enhanced Conversions, evolving privacy policies) and guide implementation of necessary adaptations
• Support testing and evaluation of new digital media channels, retail media networks, and advanced tagging capabilities (e.g., server-side tracking)
• Ensure tagging and signal capture aligns with privacy standards (GDPR, CCPA), consent frameworks, and internal governance policies
• Provide subject matter expertise in digital media signal quality and partner with cross-functional teams to support campaign readiness, measurement enablement, and optimization

Qualifications

• 4+ years of experience in ad tech, digital marketing operations, or marketing technology, ideally in a retail or ecommerce environment
• Strong familiarity with major ad platforms and their pixel/tagging infrastructure (Meta, Google Ads, TikTok, etc.)
• Understanding of omnichannel and ecommerce tracking challenges (e.g., online-to-offline conversion, cross-device behavior)
• Experience with tag management systems like Adobe Launch or Google Tag Manager, and analytics tools such as Adobe Analytics or GA4
• Knowledge of attribution, cookie behavior, and consent frameworks across digital media
• Detail-oriented, organized, and experienced in documenting and maintaining digital platform configurations
• Retail industry experience supporting performance media, ecommerce marketing, or digital media infrastructure Exposure to server-side tagging implementations or event streaming architectures
• Experience in a large, matrixed organization with cross-functional marketing and technology collaboration

Benefits & Perks

We believe in rewarding top talent with a comprehensive and competitive benefits package designed to support your well-being, professional growth, and work-life balance

✔ Premium Healthcare Coverage – Comprehensive medical, dental, and vision plans to keep you and your family covered✔ 401(k) with Company Match – Invest in your future with a generous retirement savings plan, including company matching after just one year.✔ Generous Time Off – Recharge with a robust PTO package, plus company holidays✔ Diversity, Equity & Inclusion Programs – Be part of a culture that celebrates diverse perspectives and fosters belonging✔ Career Growth & Development – Opportunities for leadership development, mentorship, and continuous learning✔ Exclusive Perks – Enjoy additional benefits, wellness programs, employee discounts, and more!

The salary range for this opportunity is $98,000 - $120,000. Base pay offered may vary depending on geographic region, internal equity, job related knowledge, skills and experience, among other factors.