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Restaurant Catering Director

Chick-fil-A at North Hills In-LineRaleigh, North Carolina
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Job Description

Restaurant Catering Director
Background:
This is a part time or full-time position budgeted between 15 - 35 hours per week.  Weekly time usage is approximately divided as: 
  • 55% generating incremental inside/outside sales focused on caterings
  • 45% leveraging in unit sales building and North Hills  pad sales,  promos and emotional connections  
  • Seasonally, 10% distributed to support  administrative/analysis,  and community
 The responsibility of the Restaurant Catering Director (RCD) is to protect the interest of Chick-fil-A and the operator in the practicing and maximizing of unit-level catering sales.  
The RCD is the restaurant champion for catering sales and brand building, while executing food safety practices all day, everyday.  
This talented individual must be a cheerleader, independent and well-organized.  The RCD is a savvy a teacher that is energized by people and thrives in a quick-paced environment.  With sales and brand growth as their primary discipline, the RCD must also be engaged in these 4 areas:
  • Vision
    • Support the vision of the operator and weigh-in heavy on the vision for sales and brand building.
    • Commit yourself to personal growth and development as an RCD.
    • Work closely with the operator to develop an Individual Development Plan (IDP) for yourself and for other members in the marketing department.
    • Support High Performance Leadership Team (HPLT) growth
    • Identify and share short-term and long-term catering goals at all levels in the organization
    • Create a marketing plan (Annual, Quarterly and Monthly)  to achieve sales building goals throughout the organization.
  • People
    • Assist in recruiting, selecting, and coaching catering team members and develop to potential.  
    • Observe and provide feedback on operational results to catering operations
    • Work closely with leadership team and operator to develop and implement continuous improvement plan for the development of people involved in catering.
  • Quality & Customer Experience
    • When involved in outside sales activities observe and communicate poor OE practices to operations.
    • Work closely with operator to develop continuous improvement plans enhancing the catering guest experience away from the restaurant.
  • Sales & Brand Growth
    • Work closely with operator and operations to develop and implement customer count, check average and outside sales to grow sales to include 3PD (3rd Party Delivery):
    • Track and analyze past catering sales building activities (promotions and D&G) and build on success.  Use various and creative marketing tools to create maximum sales impact.
    • Create and use our known marketing and operational strengths and opportunities to grow sales (mobile app & 3PD) and brand recognition.
    • Cultivate an atmosphere of heightened brand awareness and CFA Catering within our trade area.
Compensation: $13.50 per hour

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