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Retail Merchandising Manager

CuraleafWakefield, MA

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Job Description

Retail Merchandising Manager

Location: Northeast

Work Structure: On-site

Travel Requirements: 50% regional travel throughout the region

About the Role:

Are you passionate about creating exceptional retail experiences that reflect local culture and customer values? As a Merchandising Manager, you'll bring the art and science of retailing to life across stores in your region. You'll be the bridge between strategy and execution, ensuring our merchandising plans are locally relevant, performance-driven, and aligned with our mission to champion emerging brands and innovation. This role is key to building a best-in-class organization that celebrates both our own products and thoughtfully selected third-party brands.

What You'll Do:

  • Assortment & Product Strategy

  • Curate localized assortments that blend innovation with proven favorites.

  • Manage SKU decisions-adds, deletes, substitutions-with precision and strategic alignment.

  • Build compelling category sets that resonate with customers and support financial goals.

  • Field, Competitor & Cultivation Engagement

  • Visit stores regularly to assess merchandising execution and customer response.

  • Conduct competitor walkthroughs to gather insights on pricing, promotions, and presentation.

  • Engage with internal and external cultivation facilities to ensure product quality and availability.

  • Pricing & Promotions

  • Ensure pricing is competitive, margin-conscious, and customer-friendly.

  • Translate promotional calendars into actionable store-level plans.

  • Confirm readiness for seasonal events and innovation launches.

  • Vendor Program Execution

  • Support vendor onboarding and regional program activation.

  • Track vendor rebates, markdowns, and credits.

  • Collaborate with Planning to manage vendor performance and accountability.

  • Cross-Functional Collaboration

  • Partner with Planning to align demand signals and replenishment plans with store realities.

  • Work with Buyers to ensure timely purchase orders and address performance issues.

  • Coordinate with Store Operations for clear and consistent execution.

  • Reporting & Insights

  • Monitor key KPIs like sell-through, inventory levels, and category contribution.

  • Spot trends, risks, and opportunities for SKU optimization.

  • Provide feedback to central teams to shape future category decisions.

What You'll Bring:

  • Bachelor's degree (BA or BS) or equivalent relevant experience
  • 4+ years of experience in retail merchandising, retail buying or retail planning with a focus on category management and financial analysis
  • Advanced proficiency in Excel and experience with Tableau or similar analytics platforms
  • Strong understanding of retail industry trends, inventory management, distribution, and allocation strategies
  • Knowledge of marketing and sales drivers that impact revenue, margin, and product performance
  • Excellent analytical skills with the ability to interpret data, uncover insights, and inform business decisions
  • Effective communication skills with proven ability to collaborate across departments and with external partners
  • Strong problem-solving skills; able to manage multiple priorities in a fast-paced environment
  • Strategic and creative thinking abilities, with a track record of developing innovative revenue-driving strategies
  • Demonstrated ability to anticipate industry shifts and adjust planning accordingly
  • Strong skills at building and maintaining relationships with internal teams and vendor partners
  • Strong collaboration skills, willing to support cross-functional and multi-state initiatives
  • Highly engaged and proactive attitude; thrives in dynamic, fast-moving environments
  • Accountability and confident decision-making skills with a bias for action
  • Willingness to ask tough questions, challenge the status quo, and drive continuous improvement
  • Ability to travel 50% of the time throughout the region

Even Better If You Have:

  • Experience in the cannabis, CPG, fashion, or beverage industries

Physical Requirements and Work Environment:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this Job, the employee is regularly required to talk or hear. The employee is occasionally required to stand, walk, sit, use hands to finger or feel, and lift up to 10 pounds. This position has no special vision requirements.

This position required a high stress tolerance, adaptability, and flexibility. Ability to work in an ever-changing environment.

Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as requires by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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