Sales & Marketing Generalist

Job Description

Sales & Marketing Generalist

About Us

At edgefi, we deliver exceptional managed IT and cybersecurity services to businesses. We focus on building long-term client relationships through reliable service, clear communication, and thoughtful growth. As we continue to scale, we're looking for a versatile, execution-focused Sales & Marketing Generalist to support our growth initiatives.

This role is ideal for someone who enjoys wearing multiple hats, supporting revenue generation, and executing practical marketing efforts that drive real business outcomes.

Position Overview

The Sales & Marketing Generalist is a hybrid role that supports sales activities while executing day-to-day marketing efforts. This position collaborates closely with leadership to identify opportunities, cultivate prospects, and foster client growth through targeted outreach and effective marketing execution.

This role is neither a pure sales closer nor a senior marketing strategist. It is a hands-on position focused on execution, coordination, and follow-through across sales and marketing initiatives.

Key Responsibilities

Sales Support & Lead Generation

• Support outbound and inbound sales efforts through prospect outreach and follow-up

• Qualify leads and schedule meetings for leadership or sales team members

• Maintain accurate CRM records and pipeline activity

• Assist with client follow-ups, renewals, and expansion opportunities

• Support sales campaigns and outreach initiatives

Marketing Execution

• Execute marketing campaigns across email, events, and digital channels

• Coordinate webinars, events, and community outreach initiatives

• Assist with content coordination (emails, social posts, basic collateral)

• Manage marketing lists, campaign tracking, and reporting

• Ensure marketing efforts align with edgefi's messaging and brand standards

Coordination & Reporting

• Track and report on lead activity, campaign performance, and outcomes

• Maintain clean CRM and marketing data

• Identify opportunities to improve outreach effectiveness and efficiency

• Collaborate with leadership to adjust campaigns based on results

Requirements

Qualifications:

• 2+ years of experience in sales support, business development, marketing, or a related role

• Comfortable working in a client-facing or revenue-support role

• Strong communication, organization, and follow-through skills

• Experience using CRM tools (HubSpot, Salesforce, or similar)

• Comfortable executing marketing tasks and learning new tools

• Ability to manage multiple priorities in a fast-paced environment

• Proactive, self-motivated, and detail-oriented

• Local to Vancouver, WA

Preferred Experience:

• Experience in an MSP, IT services, or B2B professional services environment

• Familiarity with email marketing platforms and campaign tools

• Experience supporting outbound prospecting or lead qualification

• Understanding of managed services or recurring revenue models

Compensation & Benefits

Compensation Package:

• Base Salary: $55,000

• Commission: Up to $30,000 annually

• On-Target Earnings (OTE): $85,000

• Commission tied to qualified leads, pipeline contribution, and revenue outcomes(Full commission plan details shared during the interview process)

What We Offer:

• Competitive benefits package

• 100% healthcare coverage paid by edgefi for employees

• 401(k) matching up to 4%

• $5,000 annual training and development budget

• Opportunities for growth and skill development

• Collaborative and supportive team environment

• Coffee and snacks are provided in the office

• Company-paid parking in a downtown Vancouver parking garage

• 2 weeks paid vacation+ paid holidays+ paid sick time, increasing with tenure

• In-person position

How to Apply

Submit your resume and a brief note explaining why this role interests you and how your experience aligns with sales and marketing support.

Local candidates only need to apply.