
Sales Enablement Manager (North America Commercial)
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Job Description
Appian is seeking a highly motivated and experienced Sales Enablement Manager to play a critical role in driving the success of our North America Commercial sales team. As the Sales Enablement Manager, you will be responsible for designing, developing, and executing a comprehensive, scalable, and modern enablement strategy that equips Appian's sales teams with the knowledge, tools, and resources they need to effectively represent Appian's brand, successfully sell and implement Appian-solutions, and deliver value to customers.
This role is based at our headquarters in McLean, Virginia. Appian was built on a culture of in-person collaboration, which we believe is a key driver of our mission to be the best. Employees hired for this position are expected to be in the office 5 days a week to foster that culture and ensure we continue to thrive through shared ideas and teamwork. We believe being in the office provides more opportunities to come together and celebrate working with the exceptional people across Appian. Travel will be required as needed (10-20% expectation).
What You'll Do:
Implement Scalable Enablement Programs: Create, implement, and manage enablement programs that provide sellers with the necessary training and resources to succeed. This includes developing educational materials, training collateral, webinars, and workshops tailored to Appian's diverse sales ecosystem and business models (e.g., field sellers, pre-sales, co-sellers, resellers, solution providers) and leveraging various delivery methods to effectively disseminate the training and resources.
Develop Enablement Resources: Collaborate with internal Appian departments to develop and update practical sales collateral, product guides, playbooks, and other resources that sellers can use to effectively market and sell Appian's products and services.
Manage Enablement Platforms: Manage and maintain enablement platforms and tools to ensure Appian teams have easy access to relevant information and resources.
Track Enablement Program Effectiveness: Establish and monitor metrics and feedback from Appian internal and external stakeholders to ensure continuous improvement of enablement programs, resources, and platforms.
Equip Internal Stakeholders: Collaborate with internal North America sales leadership and sales enablement teams to equip various Appian departments with relevant information and resources to optimize performance and mutual accretive growth.
What You'll Bring:
Bachelor's degree in a relevant field (e.g., Business Administration, Marketing, Education, Technology).
5+ years of experience in sales enablement or technology sales.
Demonstrated understanding of SaaS GTM business models, organizational structures, and go-to-market strategies.
Proven ability to develop and deliver impactful programs that drive measurable results.
Excellent communication, presentation, and facilitation skills, with the ability to effectively engage and influence diverse audiences.
Strong project management skills with the ability to manage multiple initiatives simultaneously and meet deadlines.
Ability to work independently and collaboratively in a fast-paced, dynamic environment.
A passion for sales success and a strong customer-centric mindset.
Nice to Have:
Experience with low-code platforms or related technologies.
Familiarity with Appian's platform.
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