Senior Account Based Marketing Manager

About the team/role

Are you ready to take your integrated marketing skills to the next level? Join Checkr's Revenue Marketing team and lead the charge in shaping our account-based campaigns strategy and engine. Your role will be pivotal in driving pipeline and revenue growth for Upmarket segments. If you're a strategic thinker, a hands-on executor, data-driven, and a collaborator at heart, we want to hear from you. Join us and be part of an exciting journey to modernize the background check industry with AI and build the data platform to power safe and fair decisions.

What you'll do

• Strategy: Develop the full-funnel integrated campaign strategy targeting Checkr's Ideal Customer Profiles (industry focus) to fuel pipeline and revenue growth
• Execution: Own the execution and optimization of ICP campaigns across web, email, advertising, webinars, outbound, and direct mail channels in partnership with the Field Events, Sales, and Partner teams
• Messaging: Craft compelling messaging and copy across landing pages, email, advertising, and Outreach sequences in collaboration with Sales, Product Marketing, and Content teams
• Creative: Partner with the brand team to test and optimize creative concepts for promotion across campaign channels
• Audience: Identify and manage target audience lists in partnership with RevOps, PMM, and Sales for marketing engagement and sales outbound
• Manage: Own paid social channels (LinkedIn, Meta) in partnership with our ad agency, webinars and pilot new 3rd-party industry vendors to fuel acquisition efforts
• Stakeholders: Collaborate and partner with Sales Development and Business Development Representatives to own and optimize lead hand-off processes and conversion targets
• Analytics: Measure and communicate progress to meeting and exceeding key performance indicators (KPIs) across campaign channels. Analyze, assess, and identify areas for improvement

What you bring

• 6+ years of experience in demand generation, integrated campaigns, or Account Based Marketing in the B2B SaaS space
• Ability to work strategically and tactically across multiple campaigns and channels
• Courage to take the initiative, pilot, and evaluate new program types
• Experience using data and metrics to develop strategy and drive program improvements
• Well-organized with great attention to detail
• Strong project management skills
• Excels at cross-functional collaboration across multiple organizations
• Proficient in Salesforce (CRM), Marketo (MA), Asana (Project Management), and Google Suite
• Leveraging AI tools to drive campaign orchestration and automation is a plus!

What you'll get

• A fast-paced and collaborative environment
• Learning and development allowance
• Competitive compensation and opportunity for advancement
• 100% medical, dental, and vision coverage
• Up to $25K reimbursement for fertility, adoption, and parental planning services
• Flexible PTO policy
• Monthly wellness stipend, home office stipend