Senior Account Executive, Social Media Specialist

More about the role:

Burson is accelerating our social media and influencer work across multiple client accounts, recognizing that social media is where brand strategy meets culture in real-time. We are seeking a Senior Account Executive, Social Media with 2-3 years of experience who understands that social as the heartbeat of culture. This role will support a portfolio of consumer and corporate clients, ensuring ideas and approaches are born from social insights.

This role will be pivotal in shaping strategies where social is the starting point. You will manage day-to-day social media activity, acting as a critical bridge between social, influencer and creative teams to deliver integrated, insight-driven campaigns that resonate authentically. The role involves hands-on account management, content scheduling, community management (with some evenings/weekends), to ensure our clients' stories don't just break through online but become part of the cultural conversation.

If you live and breathe social media platforms and tools, possess a deep understanding of how algorithms drive cultural relevance, and are daring, proactive, and idea-driven with social-first concepts, we want to meet you.

What you'll do:

• Play a key role in developing and executing tailored social media strategies for consumer brands (focus on awareness, engagement, and cultural relevance) and corporate accounts (focus on reputation, thought leadership, and stakeholder trust), ensuring these strategies are inherently social-first.
• Co-create and champion content that is born from social insights, designed to resonate deeply with target audiences and spark conversation.
• Collaborate closely with our Creative team to ensure all creative concepts are inherently social-first, optimized for platform nuances and cultural impact.
• Build and engage vibrant social communities, responding to audience interactions with the appropriate tone of voice, understanding that these interactions are where reputations are built and tested daily.
• Proactively track real-time cultural trends and emerging conversations, recommending innovative ways for brands to authentically join and shape relevant dialogues.
• Measure performance using advanced analytics tools (Sprinklr, Sprout, Hootsuite, native platform analytics), providing regular reports with insights and recommendations to optimize campaigns, constantly testing and refining strategies in real-time.
• Serve as the day-to-day social media lead with clients, confidently presenting strategies, reports, and creative concepts that demonstrate how social is driving their brand's connection with its audience.
• Stay relentlessly on top of platform updates, algorithm shifts, best practices, and competitor activity, ensuring clients are always ahead of the curve in the ever-evolving social landscape.

Experience that contributes to success:

• 2-3 years of professional experience managing social media for brands (agency or Big Brand in-house experience preferred).
• Hands-on experience managing branded social accounts, with end-to-end knowledge of publishing, community management, and analytics.
• Proficiency with social media management platforms (Sprout Social, Sprinklr, Brandwatch, or similar).
• Deep knowledge of social media algorithms, trends, and platform nuances.
• Proven track record of managing both consumer-facing social campaigns (preferably in CPG, food & beverage, or lifestyle) and corporate accounts (aviation, travel, or B2B a plus).
• Strong writing skills, with the ability to flex tone between playful consumer messaging and professional corporate storytelling.
• Knowledge of influencer engagement, paid social, and content amplification strategies is a plus.
• Comfortable presenting to clients and managing day-to-day communications.
• Highly organized, proactive, and adaptable in a fast-paced, multi-client environment.
• Able to work some evenings and weekends to support global community management needs.
• Culturally connected, trend-aware, and excited to spend significant time immersed in social media.

Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

#LI-MG1