Senior Associate, Digital Brand Marketing Operations

Senior Associate, Digital Brand Marketing Operations

About Us:

vineyard vines is a highly successful, privately held, American clothing and accessory retailer founded in 1998 on Martha's Vineyard by brothers, Shep and Ian Murray. With Shep & Ian still at the helm today, vineyard vines has experienced exponential year over year growth and now operates over 120 retail locations locations including an outlet division, a successful e-commerce business, domestic distribution center, and expanding corporate headquarters. In addition, vineyard vines is carried in major department stores such as Nordstrom and Bloomingdales as well as numerous specialty boutiques across the US.

vineyard vines was founded on a state of mind that Every day should feel this good.

You don't need to be on a beach, by the ocean or on vacation to have Every day should feel this good moments. It's a state of mind that we all experience, and one where everyone is invited. At vineyard vines, we don't live an #EDSFTG life away from our desks - we bring it to work with us, too. In our stores, or at our Harbor Drive headquarters, our company culture is fun, encouraging and welcoming to all. We work hard and play harder, and we never take ourselves too seriously. And while we have many company goals, our number one priority is making vineyard vines a great place to work for all employees.

Our team is our family, and we'd never have grown to where we are today without them. We're committed to building an inclusive team across all channels, departments and stores within our community. We hope you'll join us and see what the smiling pink whale is all about.

Overview:

The Senior Associate, Brand Marketing Operations will lead the planning, execution, and optimization of digital marketing projects across the organization. Partnering with internal creative, marketing, merchandising, and sales teams, as well as external agency partners, this role ensures seamless execution of integrated marketing campaigns that strengthen our brand presence and drive business results. This leader will oversee digital-first project roadmaps, manage workflows, and champion operational excellence across all channels.

Key Responsibilities:

• Oversee the daily workflow of digital and creative project requests, keeping teams aligned on shifting priorities.
• Implement best practices in digital project management, continuously refining processes for greater efficiency and impact.
• Cultivate strong relationships with internal and external partners to advance digital marketing effectiveness.
• Inspire and guide cross-functional teams to deliver digital marketing and creative projects that align with brand and business goals.
• Drive the creation, communication, and management of project plans, ensuring digital and omni-channel initiatives are delivered strategically and on time.
• Oversee the end-to-end execution of digital campaigns, including email, paid media, website, social, and e-commerce initiatives, while ensuring consistency across print and retail touchpoints.
• Develop and enforce processes, timelines, and tools (e.g., Monday.com) to optimize team productivity, resource allocation, and workflow management.
• Serve as the primary point of contact for incoming creative and digital requests, ensuring briefs are complete, actionable, and strategically aligned..
• Track performance of digital campaigns and operational KPIs, providing regular updates and actionable insights to senior leadership.
• Partner with senior leaders to ensure consistent messaging and seamless integration across digital and offline channels.

What You Bring:

• BA/BS in marketing, communications, or related field. 4+ years of marketing operations, digital project management, or campaign management experience.
• Proven track record managing digital campaigns and platforms (email, social, paid media, web, e-commerce).
• Experience managing cross-functional teams or direct reports with the ability to influence without authority.
• Certification (PMP, Agile, Scrum) preferred, with expertise in project management tools (Monday.com, Asana, Jira, etc.).
• Excellent written and verbal communication with the ability to distill complex information for stakeholders.
• Ability to think both creatively and analytically, with business acumen to drive performance.
• Organized, detail-oriented, and able to balance multiple priorities in a fast-paced environment.
• A customer-first mindset and enthusiasm for the vineyard vines brand and product line.

Every-day Will Feel This Good Because:

• We have a fun-spirited entrepreneurial culture filled with truly "good" people
• We offer a generous employee discount so you can rep our lifestyle on-and-off the boat
• We offer a competitive salary package, 401-K, commuter benefits, and paid-family leave, health savings , flex spending accounts, life & disability insurance
• We have an onsite gym as well as health & financial wellness programs to keep you active
• We offer 2 summer Fridays to take off in addition to a competitive vacation policy & holiday calendar