Senior Brand Manager

Title: Sr. Brand Manager

Location: Stamford, CT OR Chicago, IL

Job Type: FT

About the Role:

We're searching for an entrepreneurial Senior Brand Manager ready to own and elevate two budding flower brands in our cannabis portfolio. This is a high-impact role for a strategic marketer who thrives on building brands and driving growth in a fast-paced, highly regulated industry. In this role, you'll be given room to operate with autonomy, acting as a true brand owner, to shepherd these brands into their next chapter of growth and turn them into true icons within the category.

What You'll Do:

In this pivotal role, you will:

• Lead Brand Strategy & Positioning: Develop and implement comprehensive go‑to‑market plans for each flower brand, defining unique identities and distinct positioning within a competitive landscape.
• Drive Integrated Programs: Oversee multi‑channel marketing initiatives-including digital, in‑store, events, influencers, and PR-to ignite consumer awareness and preference across all touchpoints.
• Digital Brand Presence: Oversee website content, social media strategy, and eCommerce optimization to strengthen digital engagement.
• Physical Brand Presence: Drive in-store activations, merchandising, retail advocacy, and branded swag to create tangible consumer touchpoints.
• Promotional Strain Drop Strategy: Develop and execute promotional plans for new strain launches, ensuring excitement and visibility across channels.
• Own Budget & Performance Metrics: Manage brand-specific budgets, measure ROI, monitor KPIs, and optimize investments based on performance data.
• Build Cross‑Functional Partnerships: Collaborate closely with creative agencies, sales, operations, and field teams to ensure consistent, regulatory‑compliant brand execution across markets.

What You'll Bring:

• 5-7 years of experiencein brand management, marketing strategy, or related roles-preferably within CPG or highly regulated industries (e.g., cannabis, alcohol, pharmaceuticals).
• Bachelor's degreein Marketing, Business, or a related discipline; MBA a plus.
• Proven track record of brand ownership, including developing go-to-market strategies, managing budgets, and leading integrated campaigns.
• Expertise in digital marketing and eCommerce, including social media strategy, content optimization, and performance analytics.
• Experience driving physical brand presence, such as in-store activations, merchandising programs, and promotional events.
• Strong analytical skills-comfortable with market research, trend analysis, and leveraging data to inform decisions.
• Cross-functional leadership skills, with experience collaborating across sales, operations, creative agencies, and field teams.
• Excellent communication and project management abilities, capable of guiding teams with simple, clear communications and meeting deadlines in a fast-paced environment.
• Entrepreneurial mindset: eager to shape and grow emerging brands with creativity and resilience.