Senior Content Marketing Manager

About the team/role

Checkr is seeking a Sr. Content Marketing Manager to lead the evolution of our digital content engine. In this pivotal role, you'll define and shape the content strategy to fuel our growth with the SMB segment and own end to end asset creation across a variety of content assets: web pages, articles, videos, scripts, emails, landing pages, and more.

This role is perfect for a strategic storyteller who can define, shape, and scale content experiences to drive growth across the SMB segment. You'll own the full content strategy (from insight to execution) to attract, educate, and convert buyers. This person is both a strategist and a skilled hands-on writer who embraces innovation, including AI-powered content workflows where appropriate. You are a proactive learner - constantly staying ahead of evolving AI, growth, and content trends - and a collaborator at heart, adept at working cross-functionally to align content strategy with business objectives and drive measurable outcomes.

What you'll do

• Define and lead the content strategy for growth marketing: define an end-to-end content strategy to accelerate SMB revenue growth. Develop compelling narratives, rooted in customer research and insights, that strengthen Checkr's brand presence and drive business results.
• Create digital content assets: Create content aligning with best practices by content type across paid & organic channels: web pages, paid landing pages, ad copy, guides, videos, case studies, email campaigns, organic social, etc.
• Build editorial workflows: Refine editorial processes using AI tools and systems; ensure consistent quality, brand voice, and compliance best-practices.
• Manage and build content operations systems: Create efficient, transparent ticketing systems and roadmaps; collaborate with cross-functional stakeholders to prioritize asset production for various use cases.
• Support asset publishing and implementation: Oversee asset publication processes; collaborate with web operations teams and self-serve asset publishing across Checkr website properties.
• Oversee SEO content operations: Partner closely with the SEO team to optimize the SEO content production process, refine content workflows and manage resourcing for SEO content creation across contractors and agencies.
• Run third-party digital PR content strategy: Contribute to growing Checkr's online presence; collaborate with internal and external stakeholders to build digital PR campaigns, optimized referral profiles, and online communities.

What you bring

• 6+ years in B2B content strategy or content marketing, ideally in a high-growth technology environment.
• Strong writing and editing skills across multiple formats-from performance ad copy to thought leadership articles and web pages. Proven track record developing multi-channel content that drives measurable growth results.
• Experience working effectively with Growth Marketing, Legal, Web Ops, Brand, PMM, Research, and Growth Product teams to align content asset production with broader business goals.
• Strong fluency in SEO content best practices
• Comfort using AI tools for ideation, drafting, and optimization, paired with sound editorial judgment.
• Exceptional attention to detail and brand voice; experienced in refining AI-generated content to maintain clarity, compliance, style consistency, and brand integrity.
• Familiarity with frameworks and tools to measure content impact and success (Google Analytics, multi touch attribution, etc.)
• Strong growth mindset and curiosity; actively stays ahead of AI and content trends, experiments with emerging tools and workflows, and iterates processes to drive quality and efficiency.

What you'll get

• Opportunity to work with the latest AI and machine learning technologies in a dynamic and innovative environment.
• A fast-paced and collaborative environment
• Learning and development allowance
• Competitive cash and equity compensation and opportunity for advancement
• 100% medical, dental, and vision coverage
• Up to $25K reimbursement for fertility, adoption, and parental planning services
• Flexible PTO policy
• Monthly wellness stipend, home office stipend